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School Parent Engagement: Effective Communication That Works For Schools

Keeping in touch with parents is like a PR exercise by itself. Don’t you think? It is necessary to engage with them - just enough to keep them abreast of what's happening in the school and to let them know how students are benefitting from the various curriculum to non-curricular activities. At the same time, you don’t want to spam them though various communication channels, leading to frustration and dislike to open messages from you
With the change in technology over the years, schools have resorted to various communication channels that makes it easier for parents and schools to reach out and exchange information. So what options do schools have and how effective can these channels be to improve school parent engagement?
Remember when an email in your inbox was as good as a postman dropping a wrapped gift at your doorstep? The excitement to see what has arrived? Those days are gone. People rely on other platforms such as twitter, facebook messenger, whatsapp, Imessage, skype to keep in touch with those who matter. Emails are slowly becoming passe. So sending mails, although there is surety of delivery does not guarantee open rate.
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http://blog.onne.world/school-parent-engagement-effective-communication-that-works-for-schools/
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