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Think Marketing, Think Digital Marketing
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With the advent of smartphones and other such technology, everything has come from everywhere to our doorsteps. The internet has worked out to connect people all around the world from anywhere, to anywhere. As the world became less physical and more digital, so did our shops. Firms came up with their own private sites to make sales. Larger companies came up with ideas to bring all these small shops together by uniting them on online marketing platforms such as Amazon, Flipkart, etc. Where there is business, there is marketing and advertisement and so there came the innovation of digital marketing.
Digital marketing in its simplest sense is the utilization of various digital tactics and methods to communicate to a potential buyer. With help from knowledge garnered about where most spend time and targeting these advertisements in the most alluring possible manner. Some methods that are used in digital marketing are email marketing, digital marketing, online brochures and so on.
What are they capable of?
Digital marketers have a perfect idea of what the company’s goals are. Alongside advertising, they build an image of the company that makes a statement in the public domain. They often morph their strategies based on the company’s ideals. They do so through a few such mediums.
• Content marketing deals with the creations of blog posts that help in pushing out information, ideas and any information that may attract a potential customer. They also create e-books, online brochures, look books and brightly colored and informative infographics. Their objective is to create brand awareness on electronic platforms.
• Email marketing is used to communicate with customers regarding discounts, new sales, new products, content and events. They will often include ‘welcome emails to new customers, promotions, newsletters, etc.
• Pay per click is a strategy wherein you pay a publisher to advertise your content for every click on your advertisement. This is done to direct traffic towards your site.
• Marketing automation refers to using software that helps you in directly handling simpler manners of many of your marketing strategies. For example, emails, contact list renewal, social media posting, etc.
• Social media marketing is used to help create awareness and drive traffic to your site. This is mostly done with the help of content based advertisement. This also helps in creating a brand image in online spaces. Some social media platforms used are Facebook, Instagram, LinkedIn, Snapchat, etc.
Why are they important?
Digital marketing takes on the job of promoting and creating a brand image in online spaces. They are done through both free and paid mediums. They do so in the most effective manner by recognizing and targeting the sources that generate the highest traffic. Unlike traditional methods where an advertiser would not actually realize how many people actually looked and reacted to the ad. It is this advantage that makes digital advertising more effective in comparison to older forms of marketing.
Benefits of taking a course in digital marketing
As someone who has studied digital marketing, you can become a web developer, web designer social media executive, social media management. Salaries range from 10 – 15 lakhs and jobs are plentiful.
How do you go about it?
There are many brilliant institutions springing up everywhere. Taking a digital marketing course in one of these would help in placements later on. As digital marketing is becoming a rage, best institutions for digital marketing are for the lookout. So don’t wait and get going!
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