123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Five Tips When Displaying Ads To Seniors

Profile Picture
By Author: Watson F
Total Articles: 95
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

The number of people who rely on online services every day for their daily activities is absolutely staggering. The advent of mobile devices has made it so much easier for people to stay online all the time so it’s no real surprise that advertisers are now looking to make an impact online. The reality here, though, is that the advertisers who see the most success are those who know and understand exactly who their target audience is. Listed below are some tips and trends to consider when serving ads to seniors:

A growing number of seniors are online
It used to be that seniors actively steered clear of the Internet because it’s a new technology and they don’t want to learn new things. However, the Internet has become so mainstream and offers so many benefits that seniors simply cannot ignore. It is common now for seniors to use social media accounts to keep in touch with remote friends and family, while also going online to shop for goods that they might not be physically able to go out and get on their own.

Great word of mouth
There are countless different ways to promote your products and services, ...
... but it can be argued that nothing is more effective than positive word of mouth. Having someone you trust tell you that a product is good is often all the inspiration and persuasion people need to make a purchase. Seniors often have a lot of free time on their hands and therefore are usually more than willing to share interesting ads, offers, specials and discounts with their friends, family and other people. Having seniors help you spread good words about your product or service is a very effective strategy.

Brand loyalty
Seniors have a strong opinion about what they like and don’t like. What some people may see as stubbornness is actually more likely to be loyalty. Seniors tend to stick with the brands that they know and love. It’s a move that comes after many years of positive experience with a specific brand. If you can get on the good side of a senior, they will almost certainly be loyal to the bitter end.

Design your ads to suit seniors
If you are intent on going after the senior market, you need to design your ads to suit that demographic. In short, make your text bigger and in a font that is clear and easy on the eyes. Avoid fast-moving and flashing creatives that might be viewed as annoying than anything else.

Show respect
By this, we mean that you should never talk down to a senior, or present things in a way that might make them think you are telling them they are old, out-of-touch and need to depend on their children or other people. With their life experience, they will sniff out your attempts to be a little too clever rather quickly and will not be impressed. It is better to show a mature, successful and accomplished image.

AdSpeed ad server is a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad hosting technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently.

Total Views: 242Word Count: 544See All articles From Author

Add Comment

Business Articles

1. Lucintel Forecasts The Global Crude Heater Market Is Expected To Grow With A Cagr Of 4.5% From 2024 To 2030
Author: Lucintel LLC

2. How To Measure The Success Of Your Rpo Partnership
Author: VanatorRPO

3. Lucintel Forecasts The Global Cough Remedy Market To Reach $1 Billion By 2030
Author: Lucintel LLC

4. Are There Different Types Of Esd Tables Available?
Author: Jagadeesan

5. How To Extend The Lifespan Of Your Hydraulic Industrial Lift
Author: Jagadeesan

6. How Best Quality Skin Hydration Mask Work For Your Skin?
Author: Xtaz Mask

7. Mayank Domestic And International Movers | Call: @8792441400
Author: mayanksharma

8. Channel Partner Intelligence: The Power Of Collaborations To Unleash Growth
Author: Netscribes

9. How Customer Intelligence Helps Design Intelligent Business Practices
Author: Netscribes

10. The Importance And Evolution Of School Uniforms: A Comprehensive Guide
Author: abushaikh7261

11. Iso 17020 Certification Conformity Assessment - Comparison Of Iso 17020 And Iso 17025 Standards
Author: Sahin Alam

12. Dialyzer Market Size, Trends, Analysis, Demand, Outlook And Forecast By 2030
Author: pranju

13. How Can Ansoff Matrix Be Used For Developing Successful Business Strategies?
Author: Expandus Business Coaching

14. Deep Cleaning Service In Gurgaon
Author: Balaji Cleaning Agency

15. Lucintel Forecasts The Global Catheter Market To Reach $42 Billion By 2030
Author: Lucintel LLC

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: