Five Tips To Sky-rock Your Jewelry Store Sales

By Author: Frederick Fortino
Total Articles: 9
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The festive season is down, it’s the time for the silver jewelry retailers to face the ordeal. How can I fight the huge dip in my sales? This question is on your mind; haunting you every time you see the empty waiting space. A few numbers of buyers entering a store in the entire day is one of the worst nightmares of store owners.

Here are five tips to prevent a dry spell in jewelry business -

1. Celebrate a New Holiday - You don’t have to wait for the next holiday or a special event in your city to distribute discount coupons. Instead create a holiday of your own, one that’s celebrated by only your brand. For example, if you sell silver jewelry for women, announce a womanhood week. A duration in your store when you invite girls and women from all over the city to shop their favourite design with up to 40 % off.

For your festival to success, there must be a story behind it. You should narrate why you created this holiday.

The above women week can be threaded into a story as follows - We value the hard work, selflessness and determination every woman puts into the lives of others. To ...
... reward your awesomeness our store is dedicating entire week femininity. Each day gives you the chance to buy exclusive designs at discount prices. The jewelry portal owners should highlight the importance of their special festival through PR, blogs, social media. The visitors who feel a real connection to the cause will Buy Silver Jewelry Online.

2. Showcase the item outside - Jewelry items outside the doors of your store are real eye candy. The people walking across the streets will become keen on visiting the store. Even if someone is not looking to buy something, he or she will definitely come to your store for their next purchase. This trick doesn’t work for precious jewelry as the risk of theft are high. You can showcase dummies that match the design.

3. Security guard - The first impression lasts longer. Your security guard is the first person a visitor sees on entering. Though his main duty is to protect the jewelry store from robberies, he should be friendly to people. Greeting the customers, a welcoming smile, handling their bags carefully, opening and closing the doors in advance- these little gestures matters. Along with the sales reps, your jewelry store’s guard plays a role in creating a positive image of your brand.

4. Skip stating the price - A number of people feel this to be deceitful but it’s the art of negotiation. In the beginning, ask the prospects of the minimum amount which they can afford. Show them your jewelry range, notice what they like. Is there any specific type of jewelry style or pattern they are focusing on? Say the price can be adjusted to their budget. Once you find an ideal piece of jewelry, quote the cost. Tell a price that leaves a room for negotiation. Using this strategy gives you the freedom to get into the customers head.

5. Payment options - With the advent of online payment apps, going cashless has become ubiquitous. Giving your buyers the option to use their preferred mode of payment can become a plus for your business. A customer who wants to buy a high priced jewelry that out of pocket can be offered an instalment plan.