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How Customer Portal Personalizes Customer Experience?

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By Author: Maulik Shah
Total Articles: 49
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If you have your own online business then you must be aware of all the endless responsibilities that come with it. The base of your business growth is how you handle all your current relationships and operations that comes with customers. CRM software helps many businesses across the globe to work on such operations and enhance the customer interaction cycle.

CRM system is capable of streamlining your business operations in an organized manner. They provide you with all the required customers’ details whenever required.
When it comes to accessing the same data in real time, your CRM system will need a solution which integrates with it easily and extend its functionality.

A CRM customer portal is the ultimate answer.

Let’s learn more about the same.

About CRM Customer Portals
It is a role-based system which let your customers and you access the CRM data whenever needed. Your customers can have their own account and within a few clicks, they can pass the message to you. On the flip side, your salesperson can instantly revert to such queries and solve their problems in real-time.

A CRM customer portal helps a business in innumerable ways and one such way is personalizing the customer experience.

And in today’s world, where every brand is fighting tooth and nail to get a little bit of consumer’s attention, it becomes necessary to give customers something unique. Something other brands don’t!


How Portals can Provide a Personalized Experience to Your Users?

Freedom
Customer portals allow your customers to solve the majority of their problems to some extent by themselves. How? Because they have access to a vast variety of knowledge base and other resources like FAQs, product guides etc. Therefore, they will not need to raise concerns for such small problems and they can easily solve it quickly.

Lower Operational Costs
As your customers have the freedom to solve all the problems by themselves, it helps you reduce the operational costs of your organization. Plus, they can focus more on the other productive work which will be fruitful for your business.

Better Strategies
Custom customer portals reduce the needed manpower behind the small tasks. As a result of it, the business flow becomes well organized. It lowers the load on your support team. It helps them to make strategies on a better level and make a roadway towards progressive business growth.

Customer Satisfaction
When you buy a product for your business, make sure that it helps your customers. Customer portals are mainly focused to guide your customers. All the features of it work around the idea to make prompt solutions of customers’ queries which provides an instant feeling of satisfaction. Plus, it comes with a feature that allows them to offer your services/products to their friends and other contacts.

Visual Representations
Sometimes there are simple questions about your product which your customers might feel are complex to solve. But with the help of portals, you can generate helpful guides using insightful visual charts and graphs that will guide your customers. Overall it boosts the user experience and enhances the user experience cycle.

Other benefits of a CRM Customer Portal:

Customers Turned Promoters: By creating a good overall customer experience, you will be turning your customers into advocates. These customers will be showing a positive image of your products/services and this will generate new business.


Smooth Business Operations: You can create customer-centric content like blog posts, guides, etc in your customer portal which will help your customers help themselves. And as mentioned above, this will create a huge impact on how your business operates.


Optimized Resource Utilization: When your team is not up to their heads with customer support tickets and cases, they will be able to expand their horizons like studying customer behavior. This will eventually help your sales team come up with more creative ways to retain the customers.

In a nutshell
Customer portals impact your business and encourage steady business growth. It assists your customers to improve the way they think about your business and products just by providing them the right way to approach and shoot their query for you.

Customer satisfaction is an important aspect of every successful business. Hence, portals have become a necessity for business success.

If this article got you thinking into getting a customer portal that goes with your CRM, then there are many customer portal solutions out there. The customer portal solutions providing companies can create, design and develop customer portal according to your business needs.

More About the Author

Mr. Maulik Shah is the founder & CEO of CRMJetty, hub of innovative customer relationship solutions, provides ready to CMS integrate portal solutions for SuiteCRM, Sugar CRM, Salesforce, and Dynamics CRM including WordPress Customer Portal. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.

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