Corporate Social Responsibility

By Author: Sherry Roberts
Total Articles: 580

From the article, I have learned that apparently, organizations have internalized the “doing good is good business” lesson very well. It is increasingly becoming obvious to firms and its owners that they cannot operate or survive in isolation. Organizations must now ignore CSR at their own peril. This research is applicable to managers and practitioners. Managers and practitioners should view CSR as an increasingly central function and should find ways to introduce CSR strategies into all areas of their organization to maximize the potential of their CSR strategies. As CSR becomes integrated into the fabric of businesses, the best indication of successful CSR programs will be that organizations CSR practices will form part of every employee’s job responsibility.
Summary of Themes and Findings
From the reading, I have learned that dealing with the speed and volume of information flow is one of the most critical issues that today's organizations deal with. Organizations should, therefore, be able to identify factors in order of their importance to be able to tolerate the global flow of information. The findings are applicable to the public relation professionals. There is a need to increase the availability of digital information management tools to embrace and manage the increased flow and use of such information to the benefit of the organization. Today’s environment calls for greater skills in the management of communication. With such influence, public relations can directly improve stakeholders’ relationships in this manner contributing to an organization’s bottom line in various ways.

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