How Broadcasting Television Ad On A Flight Can Be Beneficial?

By Author: Pushpa Srivastava
Total Articles: 28

Travelling on a flight is a kind of journey where the passenger cannot move here and there. They just have to sit on their chair and do not get the opportunity to do any other things. As such most of the passenger gets bored while travelling on the flight. Not only that the passengers also get hungry to get the news about what is going on outside. During the journey, the passenger cannot browse the Internet as they will not be able to get the network after they reach a particular height. Under such condition watching entertainment programming on television will certainly be a huge source of relief. Thus advertisement on those entertainment programs will be a great opportunity that the advertising company. In fact, there cannot be better timing to advertise and promote your product or service than this.


Broadcasting television advertisement while travelling on flight provides enormous benefits to the advertising company, such as:
● It gives an ideal opportunity for the advertising company to engage and captivate the target audiences easily with very little effort.
● Since the travellers travel to the various parts of the country and also to other countries of the world it gives an ideal opportunity for the advertiser to reach to all types of travellers at one go. Thus you get an opportunity to promote your product or service in a very cost-effective way. This increases the chances of getting a high return on investment.
● In the flight journey, you will get many frequent flyers. That means you get the opportunity to promote your product again and again. There may be some persons who do not get the opportunity to watch television due to their busy schedule. But while travelling on a flight these persons get the chance to watch television program as well as the commercial ads. Thus, the advertising company can also have a great opportunity to showcase its product even to that person who hardly watches television.
● Since people from different age group, geography, and interest travel in flight therefore the advertising company will get opportunity to promote business among various groups of audience. That increases the chance of success of the advertisement.
Thus it is seen that television program that is broadcasted during the flight journey gives a huge opportunity to the NYC production companies to segment their target customer on the basis of their destination, geographic origin, routes, purchasing behaviours and preferences, etc. Therefore, broadcasting the advertisement on Flight television is a good opportunity for any business.

Pushpa Srivastava is a digital marketing executive. She is currently working in the Digital Marketing department of Sinema Films - New York video production company. She has 3+ years of experience in digital marketing.