Digital Marketing 101: Digitize Your Direct Mail

By Author: Devin A Herz
Total Articles: 10
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In part three of our blog series, we’re going to explore direct mail. You may be thinking, aren’t we covering digital marketing in this series? Yes! We’re going to discuss how to bring your traditional mail pieces into the digital era.

pURLs

To really catch your recipient’s attention, it’s important your mail piece be customized to the individual. pURLS are personalized URLs used in direct mail. Within the mail piece you send to your client list, included is a URL to a landing page that is created specifically for the recipient. pURLS are a great tool that allows the recipient to feel a more personal connection, which in turn helps increase the response rate. With these URLs, you can track responses in real time, follow up with the warmest leads, and see your return on investment steadily increase.

The latest tech innovation to hit direct mail marketing is video mail. An actual video screen is placed within a direct mail piece to truly connect with the recipient. Methods like PrintaVizion and InstaVizion allow you to create unique mailers complete with print, audio, and video all in one. This cutting-edge technology will drastically speed up your sales cycle!

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Beyond the credentials and accolades, this team of marketing crusaders brings their passion to the forefront of everything we do for our clients. We are definitely not widget makers here! We are always exploring new and exciting marketing solutions, all while fine-tuning our proven solutions that are already getting our clients RESULTS! The best part for us (and you) is that we absolutely love what we do! We invite you to meet the marketing team that’s ready and eager to help your business grow by leaps and bounds.