Response To Discussion 1

By Author: Sherry Roberts
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Response to discussion 1
I agree with Xiaorong. There is a need for proper communications strategies by Apple Inc. In doing so, I also find it important to evaluate the roles that social media and contemporary advertising played in disseminating the information to the public. This will help in designing the appropriate company’s communications plan. However, I did come across any challenges that you have faced so far.

Response to discussion 2
I agree with Jennifer. Creating a survey instrument can be a difficult task. This is because you have to formulate relevant questions that must be written in a neutral language and be within the specific scope. The ability of the researcher to answer the research questions is almost entirely dependent on the quality of the survey instrument.

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