6 Analytics That Determine Success Of Your Mobile Application

By Author: Anshul Sharma
Total Articles: 1
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As per a report released, it has been found that almost 95 percent of all applications launched are deleted or uninstalled by users with in the first few months. This is a problematic situation for most of the application developers. Here in this article, I am bringing you the best practices to use in order to monitor success of your application.

Most of the
Top Notch App Development Companies prefer to use the below metrics to track whether their application will be successful or not. These points are worth noting in case you are looking to develop an application for yourself.

1. Retention Rate
It is one of the most important metrics that is to be taken care of. Retention rate tells you how many users have used your application and how many came back to use it again. For most of the applications retention rate falls down to 5 percent after 6 months of launch.

It is helpful for companies to keep a track of how many users have or have not come back so that they can market their application to the people who have not used their ...
... application or uninstalled them. Launching marketing campaigns for those specific people is a great way to garner more users.

2. In-app Referrals
Now this is a great marketing strategy which can not only boost your downloads on play store but improve your retention rate as well. Giving a discount or cash back on successful install of app is an effective practice provided your app offers great features to get user retention.

3. Reviews, Ratings and Feedback
More than 83 percent users see reviews and ratings of a mobile application prior to using it. This is because it enhances their knowledge about app features and customer service of it. A few companies launch fake campaigns to boost their reviews but if app is not good and consist of bugs, crashes, Load errors etc then it will surely have a bad impact on your business.

Feedback’s are important aren’t they!! You want your users to report issues which can provide an

I am a critic who is intended to suggest the improvements for the IT Start-Ups regarding their marketing strategies and branding. I am a growth hacker that provides the most eminent methodology to uplift the ventures with efficacy and proficiency.