123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Education >> View Article

Integration Online With Offline Practices

Profile Picture
By Author: Sherry Roberts
Total Articles: 150
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

E-commerce has grown steadily over the past few years. The numbers of businesses that operate exclusively through online channels have increased while the numbers of businesses that have incorporated online channel to their brick and mortar operations are many. Currently, online business channels are no longer experiments but are relevant an important part of most businesses. An online-offline strategy is an integrated, multi-channel plan of action that is designed to utilize online infrastructures to re-establish in-store value with a view to increasing business revenue. One of the key advantages of online-offline integration is that it does not require a complete revolution but utilize some of the existing infrastructures to re-invigorate in-store position. Online-offline integration efforts can occur in various forms. Businesses adopt e-business for numerous reasons and perceived benefits. Some of these advantages include better management of information, better integration of suppliers and vendors, batter channel partnership, reduced transaction costs, better market comprehension and expanded geographical coverage. A successful exploitation of e-business demands making a creative link between a business strategy and the technology that support it, and managing information and technology, enables flexible and adaptive behaviors on the part of the business. The integration of offline and online business model brings upgrade that electronic commerce department plays a role in the organization management department. It ensures a series of product sales and service through the complete supply chain system and satisfies the consumers demand, services, prices, and other quality indicators. The dual experience online and offline, and the convenience provided by mobile clients for the customer reduced the risk of shopping greatly. It save shopping time and improve the efficiency of the business operation and company’s turnover. The essay explores the integration of the traditional business model with technology-based operations. The authors use VIVEL PATISSERI as the case study. The first section describes VIVEL PATISSERI history, operations, and business models. The second section describes the reasons for combining the two channels of business processes (tradition and technology-based). The third section highlights the factors that drive the company to integrate the two models while the fourth section describes the integration process detailing the main steps. The fifth section describes the negative outcomes of integration and the evaluation strategy.
Vivel Patisserie
Vivel Patisserie is a family-owned business that began its operation in Dubai in 1992. Currently, Vivel Patisserie operates stores in Dubai, Abu Dhabi, and Al Ain. With over 22 years presence in the GCC retail market, Vivel has succeeded in establishing itself as a premium brand. The company has franchise stores in Azerbaijan, Kuwait, the Kingdom of Bahrain, Suadi Arabia, and Switzerland. Vivel also offers the reputable brand to visitors including Japanese, Chinese and Russian. Additionally, the company exports its product globally especially Vivel sweets that are global products. Vivel pastries include a collection of over 300 pastries that are in the global market. Vivel Patisserie provides a good case study for an SMEs integration.

Dubelaar C., Amrik S & Vedrana S (2005). Benefits, impediments and critical success factors in B2C E-business adoption. Technovation 25 (2005) 1251–1262
Santiago G & Moreno A (2012). Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information. Operations and Information Management, The Wharton School, University of Pennsylvania.
Su, T. (2013) The Analysis of O2O Business Model. Journal of Business and Management, 1, 34-35.
Tobias K & Mathias (2010). Cross-channel cooperation: a collaborative approach to integrating online and offline business models. Institute for Computer Science and Business Information Systems.
Yingsheng D (2014). Study on the Development of O2O E-commerce Platform of China from the Perspective of Offline Service Quality. International journal of business and social science. Vol. 5 (4); 211

Sherry Roberts is the author of this paper. A senior editor at Melda Research in online nursing papers. If you need a similar paper you can place your order for a custom research paper from custom research paper services.

Total Views: 36Word Count: 644See All articles From Author

Add Comment

Education Articles

1. Difference Between Blockchain And A Database
Author: Block chain council

2. 8 Unique Ways Of Making Your University Applications Shine
Author: Sushil Sukhwani

3. The Secret To Getting Better Results In Anything You Do

4. How To Grow Your E-business Through Digital Marketing
Author: Setty Aakash

5. Cad Cam Training
Author: CNC Training

6. Role Of Blockchain Technology In Transforming The Seafood Industry
Author: Block chain council

7. Executive Management Program – Short, Simple Course For Those Aspiring To Be Top Managers
Author: Krutika Sharma

8. 13 Tips For Keeping Kids Healthy During Monsoons
Author: My schoolr

9. All You Need To Know About Online & Offline Assessment Company | Vensysco
Author: Aniket

10. All You Need To Know About Plagiarism Removal Services
Author: Ankit Rathi

11. Guide For Engineering Admission In 2020
Author: KamalDBGI

12. What Does School Effectiveness Mean To You?
Author: Abhinav

13. Best Boarding School In Maharashtra – Mit Vishwashanti Gurukul
Author: MIT Vishwashanti Gurukul

14. Iso Certification Innigeria – Taking Up What Is Necessary
Author: Jennifer Aniston

15. Tips To Build The Most Positive Perceptions For Your School Online
Author: Neelima

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: