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tvOS Design: Use Case Considerations
What do people do in their living rooms? What devices are present? What time of day are people in their living rooms?
Designing meaningful products for Apple TV requires taking into account many more additional factors than when designing for a mobile device. To prepare for this, here are some things to keep in mind when designing your app for tvOS.
It’s Nothing Personal
Think of how people use something like the Apple TV. Most likely in the morning or evening, the average user generally lands on the couch, a place of comfort, then grabs the Siri remote and turns on the TV to access content. In this scenario, the user’s comfort is very important to them. Unlike with personal devices, the primary user may (and probably will) be accompanied by other users. They are spectators, but may become the primary user at any time.
This setting and input method introduces a couple of usability hurdles to consider: text entry and security.
The user is often forced to use the device’s remote to search for new content or enter a password, which can be no small task. As of tvOS 10, there are myriad ways to input text on the device, but it is still a device primarily for interacting with content rather than inputting queries. And while the Apple TV does support Bluetooth keyboards, many users probably won’t search around the living room for a keyboard to sync.
Remedy this by making your content come first, and then nudge the user to input usernames and passwords to mitigate the hassle of text entry. They’ll be more willing to do so once they realize that logging will provide value to them.
If you’re creating a pay-TV video channel that is a part of a satellite or cable subscription, consider using Single Sign-On so that your users can be automatically logged into your app when they enter their subscription credentials. This was announced at WWDC 2016, so users will soon expect this functionality.
The Apple TV exists in the living room so, while it is private, it is not personal. It is very likely that users will be using the TV in the presence of others, unlike most other products, and they may not want to reveal passwords.
Make sure that the user has to take explicit action before passwords and viewing history are shown to the room. Though Siri will type your dictated passwords, keep in mind that most users will feel uncomfortable announcing a password when others are around.
Users and Other Devices
While some of your users will be familiar with iOS, you should expect that many will not have any experience with iOS devices at all.
Those clients who know about the biological system will probably utilize applications on tvOS that they additionally use on their own iOS gadgets if the usefulness bodes well with regards to the front room. These clients will expect that the tvOS application will accomplish something extraordinary and correlative to the application they use on iOS.
Also, obviously, numerous Android clients or clients with no involvement with Apple's environment will be utilizing this gadget, so you should make the experience convincing for them. It's essential to ensure that the experience you're making for the Apple TV is an astounding independent ordeal while as yet making it suitable for the utilization setting. Cross-gadget usefulness can be truly cool when clients have different gadgets in the biological system, however the experience shouldn't depend vigorously on the client having different iOS gadgets.
Content is Key
Make certain that your application's usefulness on tvOS contrasts from usefulness on cell phones in a way that underlines the Apple TV's novel setting. You'll frequently find that most of prominent tvOS video applications, otherwise called TV channels, are a center piece of the Apple TV experience.
Despite the fact that video is the explanation behind the TV's prosperity, it currently isn't the main motivation behind why individuals accumulate around the TV. Gaming, perusing and listening are for the most part encounters that individuals presently hope to probably do from their love seats, and the contemplations you make in planning and building up your application ought to take into account these desires.
QVC is an astounding case of a tvOS application that offers substance and usefulness that is logically fitting to the front room. The application exploits what clients hope to almost certainly do on their TV (i.e., watch QVC) yet in addition includes the advantages of having the capacity to peruse items and make buys.
Stay tuned for more posts on structure and tvOS. In case you're searching for some extraordinary structure learning, look at our plan courses and workshops! They're short, sweet, moving and tiring.
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