Business Level And Corporate Level Strategies

By Author: Sherry Roberts
Total Articles: 81
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Google is an organization whose mission is to organize and provide enough access to the information to the world. Its aim is to make information universal, accessible, plus useful to different people in the world. As from 1996, Sergey Brin, and Larry Page, Stanford University graduate students developed a search engine known as BackRub. The search engine used various links for the purpose of determining the relevance of individual web pages. In 1998, these graduate students had formalized their web activities, and they created the company that currently known as Google. According to the founder of Google, Larry Page, it’s the perfect search engine that helps its users. The paper focuses on the business level and corporate level strategies of Google Company (Suprawan, 2012).
Google is in the current times pursuing the generic business level strategy of differentiation through offering various unique products, as well as services to various kinds of customers. As for the web search engine, it always offered the best services to users. Google is a company that gives its users with the most reliable and essential services. ...
... The company managed to differentiate its services from the competitors through the use of a patented system PageRank. The concept of rank pages comes across search inquiries through a recursive score of the web pages with respect to the weighted sum of the existing PageRank of the pages that links to the entire thing. The situation means that the key web pages might get accessed in respect to the user search interest other than on the manner in which a search term occur on a web page. Such activities allow the ideal concept in which the search engines should at all-time functions for the end users. Page rank algorithm at all times gets restructured so as to ensure the most excellent possible search results (Delmas & Toffel, 2008).
The workforce that exists at Google helps keep various elements of algorithm criteria secret. Thus, since it is challenging to imitable intangible products, the company does maintain its competitive advantage, plus it does continue to do so for a greater duration. In its claims, the company feels that PageRank forms part of its search engine’s platform main competitive advantages because of the various features it uses. Based on the studies developed by experts, bowman’s strategy clock offers the ideal way in which analyzing of firm’s competitive position based on a comparison of offerings to competitors’ operation settings. Bowman developed eight strategies based in which different companies such as Google search engine applies its differentiation strategy (Hult, 2012).
The company’s product that does support the differentiation strategy is Google’s internet search-driven advertising. It’s clear that the company’s ad words get specialized for the purpose of advertisements. Clients who want to reach a platform of the qualified population uses these ads since they do provide an effective platform for communication and passing information. The aspect of developing ad text plus managing it’s in the online advertisement accounts with no large upfront payment. That result from the competitors plus the ads appears on the Google’s growing roster of partners. The element of clients making adverts may at times target clients in certain geographical locations (Delmas & Toffel, 2008).
The largest advantage of Google’s element of differentiation business strategy is the creation of customer loyalty. Google’s search engine in the present times has the capacity of holding over sixty percent of global internet search activities. Clients have continually sought their services from the giant Google search engine due to its simplicity as well as reliable search results. In the recent times, the company announced the completion of new web indexing system that refers to caffeine. The web indexing system offers fifty percent fresher results from the searcher’s web compared to the previous index. With no doubts, this is one of the elements that makes Google search engine more competitive and reliable for use by different clients (Suprawan, 2012).

Sherry Roberts is the author of this paper. A senior editor at Melda Research in research paper writing service. If you need a similar paper you can place your order for a custom research paper from online research paper help services