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How To Use Social Media Stories To Promote Your Business

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By Author: Avinas Pandey
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How can you Use Social Media Stories to Promote Your Business-There’s no confusion that social media is one of the best platforms for marketing? More than 95% of marketing specialist believe that Facebook generates the highest ROI compared to other social platforms.
it’s no wonder, as social media provides advanced audience targeting capabilities, audience and persona analysis, and various content formats such as Live video to engage audiences. Adding social media Stories to social media marketers’ tool offers another great way to connect with audiences in a more authentic way. In Facebook’s F8 2018 conference, Stories were maintaining to be one of their most popular services. In fact, Facebook predict that by 2019, Stories will become the most popular form of social sharing. And Today all Digital Marketing Agency focus on this.

Let's take a look at 5 reasons why social media Stories are so important for brands and marketers.

1. Prominent Location
Social media Stories are visible at the top of the social media apps like facebook,Instagram and snapchat. That means that Stories are the first thing a user is likely to notice when they open any social media app. On the desktop version, Stories have a prominent position at the top right of your page. These Stories give you an opportunity to showcase your brand with the best location in the app - and on the desktop site. They are an easy and effective way to get the attention of the users.

2. Creative Freedom
These Stories feature offers creative built-in tools such as effects, video masks, and filters. Without investing in any other kind of tools, you can create attractive, compelling, and engaging Stories. There are so many chances to help you craft creative Stories to help you stand out and
grab the attention of your audience.

3. Authentic Format
It's not an easy task to gain the trust of your audience target. Authenticity is a key factor in gaining your audience's’ trust. Social media Stories allow you to showcase the human side of your brand and win the trust of your community. You can use these Stories to show behind-the-scenes footage or share interesting use cases of your products or services. You can also introduce your employees to your audience so they get to know the talented people behind your organization.

4. Trackable Performance
Social media is a great platform for analyzing and improving your audience targeting, which can help also you get better results from your marketing campaigns. Facebook and Instagram let you track who is viewing your Stories. This can help you analyze your audience sets and improve your strategy to target relevant people.

5. Rising Popularity
Be it on Snapchat, WhatsApp, or Instagram, the number of Story users increases day by day. In June 2018, Instagram Stories has over 400 million daily users, and there are 450 million daily active users of the WhatsApp Status feature. In just 14 months, Facebook Stories exceed the 150 million users mark. It’s safe to say that Stories have gained immense popularity and the number of users will only continue to grow. So we strongly suggest that brands start to hold Facebook Stories for their benefit.

More About the Author

Sumit Sharma writes on behalf of Triplyn.com , Triplyn aim at empowering the traveller with all the required information before he sets his foot on his journey. Triplyn is the best place for reliable and accurate information.

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