7 Components Included In A Brand Strategy

By Author: Prajwal Shirke
Total Articles: 12
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What is a powerful brand strategy all about? It is a mix of logic and magic. It is also a combination of rational and emotive elements that lead to brand engagement, connectedness, distinction, and focus. A lot of brand management courses teaches about brand positioning. It is nothing but placing the brand beyond a reasonable doubt. Your brand should attract the customers to it rather than rationalising itself to them.

The brand courses in a media school spread knowledge about the ingredients that every brand manager should include in their strategy:

1) Resonance: It is the reaction of the people towards the product. Brands have to ignite an emotion within the audience. Before making the product mass, as a marketer ask yourself questions like, What feelings does the product generate? How intense is it? Does it talk to people? Does it have a personal connection? Is it relevant and wonderful?

2) Resilience: More important the brand should stand out from the competitors. After all, those market and competitive research should hold some significance. Does your brand ...
... give the competitors something to ponder upon? If your brand is recovering, has it made it way back?

3) Results: The goal of any brand is to create a difference. It should contribute to the business as well, especially regarding the numbers. But if it does not show the desired results, is there a Plan B strategy in place?

4) Resolution: The new strategy needs to galvanise people from inside-out. It should align with your company’s vision and purpose. Also, include the comments of your stakeholders. This way you make them feel wanted.

5) Radiation: It is the reach of your new strategy. The reach should be such that people get talking about it. Try to embed a story within the plan. Of course, everyone loves stories. It resonates with a broader audience easily.

6) Redefinition: The brand strategy should have the ability to redefine your brand. It should disrupt the competitive market. The new approach must also unearth new angles of the business. You should check how exuberantly it challenges the status-quo.

7) Recognition: Though the strategy might be new, it should carry the essence of the brand DNA. Consumers should still resonate and recognise the brand. You may have added extension or expanded the brand; the connection points must exist

You can find the best of brand courses in the top school of communication across the country today.