7 Rules Every Strategic Brand Management Involves

By Author: Prajwal Shirke
Total Articles: 12
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Brands need to distinguish themselves from others to make their products viable. For this purpose, they do not use tons of money. All they implement is a compelling strategic brand management plan. The resulting brand value implies the purchasing decision in the current market. Today, an array of products and services are available to everyone. Precisely why brand management industry sees growth.

What is brand management?

It is nothing but the perception of the brand in the market. One of the vital ways to uphold your brand is by constructing a positive relationship with the target market. Brand management is often used as an essential marketing tool and boosts the product value. It increases the customer base by using tools like key messages or images. To master the art of brand management, the curriculums of a media school include brand management.

For creating a unique brand strategy, you have to remember the following rules:

1) Remember the roots: Strong brands come from people, places, and time. Also, many remember it for the same, be it a luxury brand or not. However, brands often forget ...
... the roots and many foreign brands are guilty about the same. All brands have a memorable founding story to offer. It describes how their business came into being. Some marketers do not know how powerful theirs is.

2) Brand’s DNA: A brand’s DNA is all about a strong concept. You cannot explain this more than five words. Luxury brands' DNA depends on their history. Brand DNA is more about walking the walk. For example, George Clooney is famous for his looks, and what he says, not for his genes.

3) Play with codes: It is the codes that make the brand recognisable for the consumers. They are not just images or logos but motifs. Brands need to adapt to modern techniques and play with their codes to match up with the trends. One of the finest examples for the same is the Google doodle.

4) Avoid being too exclusive: Some brands are exclusive. But being too exclusive means excluding some people. In luxury, you only target the niche segment. However, non-luxury brands do not have that levy. So, you have to first segment and then target. This is where strategic brand management comes into place. Of course, you cannot have a brand that appeals to everyone.

5) Understand brands from creators: The most successful brands do not immediately push their message via mass media. Instead, they take the opinions from the creators to gauge the enthusiasm regarding the product.

6) Premium products power the brand: For luxury brands, the ramp walk, and the couture’s define the image of the brand. They are also the brand that almost no one buys. Ultimately, they face loss. The one question that marketers need to ask about their product line is, what is the purpose of the product? Some brands generate profit while others build their brand.

The role of any school of communication is to make you a successful brand manager. And a brand manager has to ensure to follow the mentioned principles to reach out not just make the their brand effective but also reach the right audience.