6 Ways Mass Communication Plays An Important Role

By Author: Prajwal Shirke
Total Articles: 12
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How do you receive information about a brand or any news of the world? Billboards? Television? Radio? These mediums are nothing but carriers of the key message. Each medium conveys the same message in different ways. So, the effect of the key message highly depends on the medium. These mediums are called tools of mass media.

Those who must have passed out from any media school would know the importance of these mass media tools. The mass communication tools carry the key message to a broad audience, who are away from the source of information. Mass communication is extensive and has various objectives.
The reason why more people should enrol themselves in the school of communication today is because of the following reasons:

• Inform people: The fundamental objective of mass communication to keep the people updated with the latest happenings. This information could be related to education, weather, sports, products, festivals, recreations, and entertainment.

• Build public opinion: Mass media allows people to create a view over national or international issues. Media attempts to offer a realistic ...
... picture world, activities of the leader, Governmental policies, etc. Public opinions today are also available through unique articles, editorials, and commentaries.

• Persuade: The power of mass communication is such that it can also persuade people to bring about a change in society. It could be through their beliefs, opinions, attitudes, and thought process. The change could be related to issues like dowry, donations, religious convictions, voting, etc. Many businesses run campaigns to persuade the mass.

• Publicise social causes: Another critical role that mass media plays is implementing health and educational programmes through communication tools like radio, television, films, newspapers, internet, etc. These health and educational programmes include topics like vaccination, sanitation, birth control, mass education, and so on.

• Help in facing disasters: Mass communication also creates awareness on human-made disasters and calamities such as flood, earthquake, war, riot, etc. It enables people to face them courageously. You also receive additional information on necessary instructions, strategies, and programs are circulated so that people are well-prepared.

• Promote political ideologies: Many political parties nowadays are heavily relying on mass media to promote their ideologies, plans, programs, and manifestos. This way they can define public opinion quickly.

Mass communication aims to offer a different message, and each of them carries varied goals. However, there are some who misuse mass media for their advantage. It could lead to disharmony. One thing that every media school teaches is that mass media is meant for the well-being of all classes of people in the country.