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Brand And Product Perceptions

By Author: Sherry Roberts
Total Articles: 153
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Microsoft is one company that has achieved product and brand awareness in the global marketplace. The company has millions of customers in countries across the globe. The company’s products and brand awareness has achieved a scope and reach that many businesses dream of attaining. On the other hand, the management of such a high-impact global presence has its share of challenges including ensuring broad customer satisfaction, staying in tune with individual markets and quickly solving unanticipated customer issues before they get out of control. The company made use of social-media analytics, Web-monitoring tools and the energy of influencers. Microsoft offers an insight of how companies can invest on the brand and product perceptions in the marketplace.
Regardless of the size or reach of a business, it is important not only to have a great product but also a considerable portion of the market. Resources spent on product research and development result in a product of high value can translate into greater market share. However, the actual value of a product does not ultimately produce the sale. The perceived value of a product whether the customer will purchase and how much they will purchase. Everything is about perceived value in the market. The differences between two products lie in their perceived value. Because perceived value is an alterable commodity, businesses require the most effective methods available to make an impact in the marketplace. There are various tools that businesses can use to increase perceived value as all businesses will want a greater share of the market that can bolster sales. The study will focus on the most effective tools that today’s businesses can use to increasing brand and product perceptions in the mind of potential customers.


Sherry Roberts is the author of this paper. A senior editor at Melda Research in 24 hour college papers services. If you need a similar paper you can place your order for a custom research paper from custom nursing essay services.

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