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Bloch Dancewear - An Enduring Favourite
The founder of the Bloch dancewear brand was a man called Jacob Bloch, at a young age Jacob made his first pair of pointe shoes back in 1932. He had arrived in Australia from Europe a year earlier in 1931; this was during the Great Depression, a time of extreme economic crisis the world over. This didn't stop Jacob, however, as he started to make shoes by hand in the workshop which was also his home. His passion for shoe making was tempered by that of dance and in particular the ballet, his passion drove him to visit a great many dance studios observing the dancers. It was at this time that a young ballet dancer was struggling with her pointe shoes, she was having trouble staying on pointe, and Jacob saw this and offered his services on the spot to make her a new and better pair of pointe shoes. This is where Bloch dancewear originated, over time his reputation for not only making good shoes but also great dance shoes grew and spread rapidly and at this time, the late 1930's, there was an abundance of overseas ballet companies touring Australia, in particular De Basil's Monte Carlo Russian Ballet. This company was know ...
... as the original Ballet Russe and Bloch set about making shoes for Spessiva, Baranova, Riabouchinskaya, Toumanova, David Lichine and many others, all to their own specifications. His expertise had grown through listening intently to the needs of the dancers, fuelled by his love of dance he enjoyed and excelled at the work. Even today, Jacob's grandson David Wilkenfield Bloch the Managing Director of Bloch International is determined to always work with dance professionals, his understanding of the needs of the professional dancer is evident in the collection available to all at Bloch dancewear. The key motivation beyond the love of dance is to hone and perfect the aesthetics and functionality of the dance clothing so as to give the artist the freedom to perform with both enhanced movement and pleasure.
Bloch dancewear is now a well respected brand in the dancewear industry, with boutiques in London and stockists nationwide, the quality dancewear clothing offered by Bloch is widely available both online and on the high street, with clothing that ranges from footwear to apparel Bloch dancewear is a great starting point for any young dancer and a mainstay for the more experienced. The wide variety of styles offers something for every taste, the basics are of an excellent standard and all products are made to the highest quality and build standards in order to cope with the unrelenting demands of the dance industry. Whether you have just started a class or have worn out your existing clothes, Bloch dancewear should be top of your list when it comes to making your next purchase. Whether you are a male or female dancer, there is something here for everyone, each item cut to fit perfectly and provide the relevant support when warming up, dancing and in full flow, you can rely on the Bloch dancewear brand to deliver time after time. Should you wear your jazz shoes out, or tear your leotard or the seasons are changing and you need something a little warmer or in fact cooler you can find everything you will need at a Bloch dancewear store or stockist.
Europe's leading online retailer of dancewear - Dance Direct.For further information regarding our range of Bloch dancewear products, please visit our website at http://www.dancedirect.com.
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