Better Relationship Management With Chatbots

By Author: Prompt SOftech
Total Articles: 1
Comment this article

Maintaining a relationship with clients is key to the success of any business. CRM development Services help in effectively managing the customers and achieve the desired objectives. CRM systems help in automating sales and marketing processes.

The latest innovation in these systems has been brought by the integration of chatbots, and large enterprises are already using it to increase their conversion rates and sales. Here is how chatbots help in improving the efficiency of a business and manage customers.

Easy and continuous access
In the past, sales team members had to manage their customer relationships with the use of spreadsheets on their computers. But with the CRM systems, the sales personnel are now able to maintain their relationships and businesses from anywhere and at any time. With the integration of a chatbot into CRM, the dealing with CRM can be done like a regular chat. Companies can also choose to integrate their employee messenger with CRM and other enterprise systems to synchronize all the shared information between them.

Through chatbots, the sales teams can build an account or a contact, convert them into leads, assign tasks and create reports on the go.

Lost opportunities
More than two-thirds of sales team’s time is spent in carrying out tactical tasks while the time spent on lead generation and management tasks is significantly less. This increases the chances of sales teams missing out on some opportunities. Moreover, it gets more difficult to manage data coming from various sources such as emails, social media, calls, and messengers.

Intuitive and integrated chatbot can aid sales staff in managing multiple tasks and planning the follow-up activities. This will help in more effective management of time.

Increased customer retention
Customer retention is the most significant thing for any company, and it mainly depends on how well informed the salespeople are about the client. Customer information is usually scattered across different sources and can lead to the sales team not having sufficient time to conduct a thorough research prior to contacting the client.

CRM development companies can easily integrate chatbots with the enterprise emails, social media platforms, and ERPs. This helps the sales team in acquiring vital information about the clients. All the data retrieved can assist sales teams in managing their business and increasing their chances of success.

Chatbots not only automate the conversation of sales teams with their respective CRM systems but they also make it easy to handle other management processes.

Cost-effective
Using a chatbot is much cheaper than hiring more workers. Chatbots can be built as per the requirements and complexity of the operation.
Though initial cost might be high, in the long run, chatbots are much more cost effective and are also much more efficient.