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Top Gamification Ideas For Your Experiential Activations

By Author: romyfernandis12
Total Articles: 1466

Gamification is a practice used for incorporating sporting activities into an already existing setting to add value to its use after which it becomes more attractive and enjoyable for those who use it. It could be in any form like the games in an iPad, computer games or even situations whereby customers are involved as an incentive to promote business in an organization. In this scenario, the organizers can design competitions amongst participants and award points on the accomplishment, rules of play, status and self-expression to encourage actions through positive feedback.
Using The Ipad Or Tablet For Your Games
It has been noted that the iPad and tablet are the devices that are most frequently used for gamification.
There are alot of reasons for their popularity such as scalability, convenience, they are not expensive, and shoppers are generally fond of them. Playoffs done on the tablet are convenient since you can easily move them from one place to another with speed, and customers are more attracted to them. You can attend to many customers within a short, and since nowadays many people are generally conversant with the use of the tablet, this is the way to go if you have a big activity that involves many people like the main game's tournament.
Virtual Reality
Ever attended an event and came across people having strange headphones on and look like they enjoy the time of their life and you are left wondering what it is all about? This activity is computer-generated which makes the participants get an excitement they have never had before. This may be taking part in a car competition or playing cricket. Organizations that deal with these devices are busy developing new versions for the market every other time, so it is expected that this is set to improve and more designs are yet to be found in events.
Then there is a new brand of Virtual Reality gamification that is built on a camera called Microsoft Kinect. This is a device that can pick the movement of the participant and convert it into a filmed version. This is different since the participant stands in front of the sensor and their body activity is what regulates it, unlike the earlier version that required the participant to regulate the activity with a button held in hand. There is also another version that can detect the smell of the participant or even by touch the participant.
Check-In Scavenger Hunt
This is a method used by business people who have many products to display and plan to have them strewn all over a venue that has an ongoing event. In this scenario, an activity that will attract participants can be devised by setting up a ring which is generated by forming an activity like give rewards for all who can identify where the products are displayed. Setting up a self-service scan point at each location and providing consumers with a bar-coded bracelet or card allows them to treat your activation like a scavenger hunt.
Social Media at Events
Social media especially Twitter and Instagram is a pronounced technique to occupy clients at occasions. A widely held sporting activity would be a photography competition. In this case, participants are encouraged to identify something or even a place and have an amusing snapshot with it. They are then required to share this photo on Twitter with a prearranged hashtag. From these photos, the organization then comes up with a winner by picking what they feel is best or the one they feel relate more to the activity of the day. With this type of arrangement both the organizers and the participants end up having fun, and it also serves as a promotion for products by the organizer.
Ensure business benefits
Whereas we all love to participate in different sporting activities which is also a great way of promoting a company’s products, it is very important while doing all this we have a concrete strategy to get as much information as possible from the those involved and sent it back to CRM. This way we can be assured of improving businesses as a result of gamification. Otherwise, it would all be a total loss since gamification in itself is an expensive exercise.
Expertise is changing very fast, and it is important for businesses to go for gamification providers who, irrespective of constraints, know what is required to be ahead of other business entities. Business ought to connect with providers who have extremely accessible gaming facilities to be able to link up with clients in an entertaining way.


Find more information relating to augmented reality development, and augmented reality companies here.

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