The Evolution Of Creative Agencies In Sydney

By Author: Ting Digital
Total Articles: 3
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Advertising has come a long way from its early soapbox days. Take one look at an advertisement from the 40s or 50s and you can spot a million ways in which we have evolved as both advertisers and consumers. One thing which you absolutely cannot deny is the role advertising has played in shaping, propagating and shifting audience mindsets. It has also massively contributed to the pop culture of any given place. These changes in advertising haven't taken place overnight. Pick any creative agency in Sydney and you will see that there has been a gradual, almost glacial shift up to a certain point, after which things really accelerated. That point was the dawn of digital advertising. This also gave birth to the concept of a creative digital agency in Sydney.

Back in the day, media was limited and viewing content was almost considered a privilege. People had no qualms with interacting with advertisements on a daily basis and ads themselves had the luxury of staying true to their purpose of pushing branded message. A typical creative agency in Sydney simply had to craft intelligent copy to sell a product and if your line becomes ...
... a household phrase, consider your job done. In time, as content expanded and audience tastes evolved, people began to view advertisements as clutter. It became a deterrent to actual content and that's when agencies began to truly innovate. The. The conversation became all about providing entertainment and true value to consumers. This was still before the birth of the first creative digital agency in Sydney and much before the Internet became a thing. There was still a need to stand out from the crowd and salience slowly began to creep into advertising jargon. This progression took decades and advertising as an art slowly evolved. Then the Internet arrived and branded content was never the same. Now the conversation is not just about salience and value, but also being relevant on a moment to moment basis. A typical digital agency in Sydney has to be agile to the extent where they should be able to predict trends before they even happen. The age of reacting to trends has passed, now you need to be able to respond with content at a moment's notice and this requires foresight, planning and a keen understanding of your consumer's online behavior. With the rode of ephemeral content and influencer marketing, advertisers now need to not only think outside the box but they need to throw out the box entirely.

If you are on the lookout for a digital agency in Sydney, bear in mind a few points. The term digital agency, in fact, could mean a lot of things so you need to first define and decide what kind of service you are looking for. While some agencies offer specialized services, others offer a whole gamut of services as part of their offering. Explore a few options and see what works best for you.