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Win And Retain New Customers With Social Media Marketing
However, there are also some hurdles that can be mastered - well prepared and under constant observation of development. Find out everything about social media marketing that lets you "like" internet users and new methods like influencer marketing.
New communication channels via social media platforms
Since the brilliant rise of Web 2.0, social media marketing has become an integral part of communication with customers, prospects and partners. It combines classic elements of advertising, public relations, sales and sales.
No entrepreneur or entrepreneur can escape social media marketing and should inevitably deal with platforms such as Google+, Facebook, Twitter, LinkedIn, Xing, Youtube and Co. Below we would like to give you a small first overview of the almost endless possibilities of social media marketing.
All social media platforms that are well suited for marketing and PR of founders, we present in this overview.
Make real fans out of users with social media marketing
In Germany, around 40 million Internet users actively use social networks. A majority of these people consider it useful and useful to get recommendations and tips from their own environment. For almost every topic there are groups and forums on the platforms. These are partly - depending on the size - as institutions for the formation of opinions about services and products.
Therefore, companies should use social networks to interact with the so-called users. Only with an active Social Media Marketing one also has the opportunity to observe how the own offer is valued by the consumers and works constantly on a positive reputation - Online Public Relations.
In addition to the sales and advertising opportunities, the further development of one's own offer through a constructive feedback culture on the net is also an option. For start-up entrepreneurs in particular, this is an efficient and cost-effective way to increase or initiate awareness of the start-up and the offers.
Social media marketing offers every company a chance to use the blurred boundaries between business and privacy in the highly networked Internet world, for themselves and their offers. Because the general users of the social network can become fans. From fans you can win customers and satisfied customers can eventually become "ambassadors" of their company.This illustrated viral marketing chain is quite feasible with a smart marketing concept.
Social Media Marketing: Application Areas
With social media marketing companies want to advertise, strengthen sales and influence the public perception of the company. Social media marketing can be used for customer service and market research. This form of marketing is also suitable for the areas of HR / HR and Research & Development. In addition, it can even be used for in-house communication.
The tools include the already discussed social networks and video platforms. In addition, the application areas also include corporate blogs, micro-blog platforms (Twitter), location-based services (foursquars) and so-called wikis (web blogs without access restriction).
Web blogs, online magazines, webinars, video tutorials and podcasts enhance the interaction between the company and potential customers. The activities in social media marketing also improve the placement in popular search engines.
The explanatory video can also help you with social media marketing.
What to look for in social media marketing?
It is not necessary to be active on all channels with his project. However, a business should be careful to build a presence where potential customers are. Make a plan about your explicit goals that you want to achieve. Provide enough resources to implement the plan - social media marketing is not a self-run, but costs a lot of time!
Social media marketing only works if the corporate identity is authentic. Each company should build up a corresponding online identity and maintain the selected channels permanently and regularly.
Successively build a fan community. You can accelerate the process through interesting contributions in Videoform, by participating in discussion forums with specialist contributions, discount offers and sweepstakes. Pushing the fan community with the help of (winning) games is called "gamification" in social media marketing and is enjoying increasing popularity.
Have special content for every single platform and social media instrument. Keep in mind that the target audience is also on multiple platforms and uses additional platforms such as Twitter. Therefore, it would be counterproductive if you spread the same information across all channels. Avoid "normal" advertising, such as the publication of copywriting.
When it comes to social media marketing, quality should always come before quantity. That's the only way you can reasonably ensure that the feedback from your fan community is constructive as well. Because especially positive reports from the fan community are known to give the best advertising.
Social media marketing should be characterized by a high level of dialogue on your part. Always respond to feedback, especially negative comments. Put the feedback as well as possible. Please refrain from "fake fans" or "fake comments". Because here is the old saying: "Honesty lasts the longest." Internet users quickly notice when something is fake.
Furthermore, the own employees are not negligible. Because your employees are also on the Internet. Therefore, set up rules, so-called "guidelines" for employees in dealing with the corporate community.
Analysis and success measurement in social media marketing
There is a valid risk for companies on the net losing control. Therefore, it is also important to observe the happenings permanently. There are countless free tools for this. This also applies to the analysis of social media marketing performance. Learn about the appropriate tools for the platform you are using.
Excursus: Influencer Marketing for Founders
If one thinks of Thomas Gottschalk and HARIBO gummy bears, it becomes clear: Influencer marketing as part of social media marketing is actually not a reinvention. But in times when social media channels have become indispensable, there are new possibilities to use "influencers" of their own target group for their advertising purposes - especially for founders who do not - like HARIBO - have a placement on a well-known Saturday night TV show can finance. For founders, influencer marketing can save not only costs, but also time. The content is created by the influencer himself (eg in comparison to content marketing). In addition, the litter loss in influencer marketing is extremely low. Find out all about influencer marketing here and be inspired by examples.
Mukhtiar Ali Khan is an Internet Marketer, SEO Consultant and Online Mentor who has been working since 2010 and is managing several successful websites on the internet. Mukhtiar Ali Khan can help you in Make Money, SEO and Online Marketing related issues.
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