Most Important Google Analytics Elements

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Google Analytics is a set of free tools offered by Google. They allow website owners to view detailed statistics about their websites and how viewers use them. Information is also available regarding where web traffic comes from. Because it is free, easy to use and simple to acquire, everyone with a website should be using it. While Google Analytics is loaded with features, there are several features that stand above the rest.

Interface: The interface provided by Google Analytics is both simple and intuitive. A few clicks of the mouse grants you access to all the information you could ever want regarding your website. From the number of visitors to the keywords they used to find you, the user interface brings it all together.

Search Results: Almost all analytic programs will provide you with information on referring sites as well as search engine information, but Google Analytics takes it a step further by letting you know the quality of these clicks.

AdWords Integration: Google Analytics easily allows you to track all of your AdWords functionality, allowing you to track campaigns, groups and even keywords. ...
... This can be vital as you determine your AdWords costs, conversions rates and clicks.

Link Tracking: Another unique feature for Google Analytics is the ability to track each of the links contained within your website. This allows you to easily determine how effective each of your links are and can assist you with refining the look and content of your website.

Search Engine Traffic: Google Analytics has the ability to provide you with information on just what search engines are sending traffic your way. It also provides you with information on what percentage of this traffic was converted into a sale. Obviously this is invaluable in terms of completing search engine optimization

Comparisons: We all know that there are peak times of usage for the Internet, and Google helps you tap into this by allowing you to easily compare the traffic and conversion rates for two different time periods. Other comparisons are available as well, allowing you to easily track where your targeted viewers are in the world.

Filter Functionality: We sometimes deal with thousands of lines of data. The new “Filter” functionality makes it a breeze to just get the info that you need instead of dealing with excel sheets and databases.

As you can see, all of the information provided by Google Analytics is helpful. By installing the code on your site, and reviewing the data it provides on a regular basis, you can easily adjust your website, keywords and other marketing efforts for a better return. Google Analytics is simply the best free analytical program available.

If you have opted to hire a professional SEO consulting firm, Google Analytics can be a big help as well. Because SEO can be a cumbersome process, professional consultants are often better suited to perform your optimization. Using information provided by Google Analytics, you can easily determine the effectiveness of their efforts. It is a great way to ensure that you are getting the results you expected from your consultants.

Consider adding Google Analytics to your website today. The few minutes you spend signing up and installing the program will help you become a better online businessperson. If you need help adding or analyzing analytics on your site, contact us and we can help.