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Bloch - A Trusted Name

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By Author: Cedric Grosjean
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The founder of the Bloch dancewear brand was Jacob Bloch, he arrived in Australia in 1931, during the Great Depression. The financial crisis of the time didn't stop Jacob, however, who excelled at making shoes. Jacob made his first pair of pointe shoes back in 1932. Jacob had always had a skill in shoe making, this was matched by his passion for dance and in particular his love of ballet. His passion drove him to visit a great many dance studios. It was at this time that a young ballet dancer was struggling on her pointe shoes and Jacob saw this as an opportunity to make her a new and better pair of pointe shoes. This is where Bloch dancewear originated, over time his reputation for making great dance shoes grew and spread rapidly and at this time, the late 1930's, there was an abundance of overseas ballet companies touring Australia, in particular De Basil's Monte Carlo Russian Ballet. Bloch set about making shoes for greats such as Spessiva, Baranova, Riabouchinskaya, Toumanova, David Lichine and many others, all to their own specifications. His expertise had grown through listening intently to the needs of the dancers, ...
... fuelled by his love of dance he enjoyed and excelled at the work. Even now in the 21st century Jacob's grandson David Wilkenfield Bloch the Managing Director of Bloch International is determined to always work with dance professionals, his understanding of the needs of the professional dancer is evident in the collection available to all at Bloch dancewear. The key motivation beyond the love of dance is to hone and perfect the aesthetics and functionality of the dance clothing so as to give the artist the freedom to perform with both enhanced movement and pleasure.


Bloch dancewear is now a well respected brand in the dancewear industry, available from retailers all over the world. The quality dancewear clothing offered by Bloch is widely available both online and on the high street, with clothing that ranges from footwear to apparel, Bloch dancewear is a great starting point for any dancer whether they bare a beginner or an experienced artist. It would be fair to say that the majority of dancers will have or have owned in the past a piece of clothing from Bloch dancewear. The variety of styles offers something for every taste, the basics are produced to an excellent standard and all products are made to the highest quality and build standards in order to cope with the physical demands of the dance industry. Whether you have just started a class or have worn out your existing clothes, Bloch dancewear is sure to be among your favourite options for new clothes. Whether you are a male or female dancer there is something in the range for you, each item cut to fit perfectly and provide the relevant support when warming up, dancing and in full flow, you can rely on the Bloch dancewear brand to deliver time after time. Should you wear your pointe shoes out, or tear your tights, you can find everything you will need at a Bloch dancewear store or stockist.


Europe's leading online retailer of dancewear - Dance Direct.For further information regarding our range of Bloch dancewear products, please visit our website at http://www.dancedirect.com.

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