Reputationhawk Repairing Damaged Reputations

By Author: Christ Martin
Total Articles: 2
Comment this article

ReputationHawk is a company that manages clients online reputations. What this means in practice is that they influence search engines in order to help shield clients from unwarranted criticism or to help clients publicize themselves positively.

An online reputation is the collected image that one gets of a company or individual when you plug their name into a search engine. The links that appear in response to a search query will paint a picture of the person or company, whether that picture is accurate or not. ReputationHawk helps to make that picture more accurate, dispelling any distortions or inaccuracies.

Online reputations are constantly assailed by disgruntled employees, dissatisfied customers, and underhanded rivals. They can use blogs, forums, and the comments sections of articles to mercilessly ruin the reputation of anyone, whether their complaints are legitimate or not. The anonymity of their comments shields them from any repercussions or criticism they might receive in return for making false comments. ReputationHawk can't remove these negative comments, but what they can do is overwhelm them with ...
... more positive press. This positive press will displace the negative comments, pushing them down to the second, third, and then even lower, search results pages. This is an important, if under-utilized and under-appreciated, service for unfairly maligned businesses and individuals.

One of the most serious problems on the Internet is that of online libel or slander. The guaranteed anonymity of the Internet assures that anyone can say anything, about any person or business that they want--and not have to fear any repercussions. In the real world, when you lie your reputation suffers proportionally to the lie. However, on the Internet there is no such system to hold people accountable and assure they tell the truth. This lack of accountability means that people spew whatever filth they want on blogs, forums, and review websites about companies and people that may or may not be true.

The bad press that is created from this mix of anonymity and libel soon hits the front pages of the libeled person's search results. When someone puts an individual's name into a search engine they are confronted with the top links about them. These top links are collectively called your online reputation, because they inform anyone's opinion about you who is searching for information about you online.

ReputationHawk seeks to shield individuals and businesses from the unwarranted or over-the-top criticism that often results on the Internet. They do this by promoting positive press online which will displace the online libel.