Directory Submission Strategy Basics

By Author: luesandstrom
Total Articles: 3
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There are a variety of ways that you can promote your website these days. Three of the current favorites are link exchanges, article submissions and traffic exchanges. If you own a web site or a blog perhaps you are trying some of these methods or perhaps the whole idea of promoting your website this way has not yet occurred to you. There is another option available, Manual or semi-automated directory submissions.

How to submit your website directory? Before beginning to submit your site, you'll want to make some preparations.

Get your website in order. If your website isn't in the best shape, your submission efforts may be of little value.

Begin writing your directory submission
Write your title & link text. Many directories require that you use your site's name, or your actual business name as the title. Others will let you expand upon it a bit, so give this a bit of thought. For example, the actual name of one site I've promoted is Edwin Romond. Ed is a poet based in Pennsylvania, and he gives lots of poetry readings there. You will probably wind up using several titles of various lengths and ...
... using different keyphrases. It might be more appropriate to use one title on one site, and another title on another site. This is perfectly fine, and can actually be helpful.

Write a brief description of your website.
Most directories require a description from 150-255 characters - that's about 15-25 words or so, probably 2-3 sentences. This is the description that will be displayed below the link to your website in the directory. It should contain some of your keywords (without sounding 'spammy') & explain what your site is all about. You have a very limited space to do that, so you need to make every word count.

List your keywords, in order of importance.
Some directories want you to submit keywords in addition to your description. Also, some directories want the keywords/keyphrases separated by commas, others just want them separated by spaces. So it's worth writing 2 lists, formatted in the 2 different ways. Again, don't use the same word more than about 3 times, it chews up space & may be considered spamming. Use words that are actually on your website, and ones that people would likely search on to find a site like yours. You'll want about 200 characters in your keywords list. But also make a shorter list because some directories will want only about 5 keywords.

Don't make it sound "spammy!"
That goes for titles, descriptions, and keywords. Avoid promotional language & repetition. Just be honest & objective, write your text carefully with your visitors (not the search engines) in mind & you will do fine.

Choose the right category.
Take a little time to browse through the directory to find the category that most closely fits your website. This is important, as many directories will reject your site if it's submitted to an inappropriate category. However, if there are 2 categories which are equally suited to your site, choose the one with least number of other links (competition) or the one with the higher Google PageRank.

Use an alternate email address.
Many directories require an email address, to confirm your submission or for other purposes. I'd recommend setting up a unique email address (a real one) just to submit to the directories. Most directories won't sell your email address. But it does happen occasionally. Just to be on the safe side, use that alternate address. You don't want your primary email address to be targeted with spam.

Directory submission is not an afterthought. Submitting your website to reputable and relevant directories will provide your website with links, looks and leads if you take the time to develop an effective directory submission strategy.

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