Getting The Most Out Of Your Ppc Campaign

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Pay per Click or PPC is usually better left for professionals however if you are just starting, PPC management may not be in your marketing budget. PPC campaigns have many benefits when done correctly. You can bring relevant traffic to your site as well as convert leads to sales. If you want start a campaign on your own, you will need to create a simple, but effective campaign plan that will give you the biggest bang for your buck.

Here are some tips to help you get started:

1. Visit the Adwords Classroom provided by Google. Here you will find a step-by-step guide on how to sign up as well as tips to manage your campaign. This is a great informational site straight from the source.

2. Once you’ve learned how to set up your account with Google, learn the Ad structure. There are countless ads that I see where people have misused the space of the ad. Title lines should be as targeted as possible; meaning the more relevant your ad title, the more likely a potential customer will click on your ad. Also, maximize your character space to establish credibility, describe your product or service, ...
... and include a clear call-to-action.

3. Learn the ad campaign structure. Learn the difference between an ad campaign, an ad group and ads. Create several ad groups to target one main keyword each. This will help keep your campaign organized and allow you to track results more efficiently.

4. Need ad text ideas? Spy on your competition. If you are managing your own PPC campaign, I suggest subscribing to a supplemental service like SpyFu. This site helps you identify your keyword competitors as well as show you their most successful and worst ads.

5. Use your competition as inspiration. Just Google your keyword, identify competitors and evaluate their ads. Try to look at each ad and notice which one attracts you the most and note why. Also take this opportunity to observe some ads that are not so great.

6. Learn how to use keyword research tools. You can find great tools on Google, SpyFu, and WordTracker. It’s not just about finding a list of keywords; it’s being able to find the untapped keywords that have a high search volume and relatively low competition.

7. Create a relevant landing page. Many Adwords users direct visitors to their home page. This is a mistake. If your ad is for a certain product, make sure your visitor lands on the actual page of the product. Make sure your landing page contains a clear call to action to increase your conversions. This will decrease bounce rate and of course increase conversions.

8. Track your progress. Be patient, if you happen to get a jumpstart of leads it’s okay to be excited, but don’t jump the gun here. In order to have real valuable data, monitor your campaign weekly and then monthly to identify what keywords are the most profitable and what ads are the most effective.

These basic tips can get you going in the right direction. The best way to learn is by doing. If you have tried managing your own campaign and are not seeing results, contact us for PPC Management Services to help you set up a great campaign to maximize your click-throughs, conversions and sales.