What Is Geo Seo?

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Search Engine Optimization (SEO) is the chief set of processes in Internet Marketing designed towards achieving consistently improving organic rankings for targeted keywords. All SEO is focused entirely on Google, Yahoo and Bing as combined over 97% of all organic searches originate.

An important component of SEO is Geo-SEO; as the name indicates this is that part of SEO that is focused on geography. Keywords that are targeted on geography are called geocentric keywords. While an Internet Marketing Company wants to be found for “Internet Marketing Services,” they may well wish to be found for “Internet Marketing Services New Jersey.” Many searchers want to find someone who is local to them as this adds a bit of confidence and peace of mind to have a company with a local presence.

There are scads of businesses that are ONLY interested in being found locally; fortunately their potential customers / clientele are equally interested in finding local businesses. Just consider this relatively short list of businesses primarily concerned with Geo-SEO:

...
... 1. Contractors (Builders, Electricians, Plumbers, HVAC, Roofers, Landscapers, etc).
2. Professionals (Physicians, Attorneys, CPA’s)
3. Retail Stores
4. Restaurants
5. Entertainment

Bottom line is that local businesses want to be found by local searchers and local searchers want to find local businesses. The searchers are using geocentric keywords because they don’t want non-local results. This requires local businesses to focus on Geo-SEO so that they will meet their potential customers at the common meeting point †page 1 of a targeted search.

Geo-SEO Considerations

1. Keyword research with the addition of local addenda i.e. city, town, state, zip code, region, neighborhood.

2. Onsite Optimization to index page content with full representations of text that fully describe, generally and specifically, the total targeted geographic area.

3. Offsite Optimization to generate content that is indexed on the site targeting geocentric keywords and also syndicating the content to high value content sites to develop geocentric Backlinks.

4. Google Maps †registration of your website with Google Maps to be included in the special section that provides a map with location pins with listings that are registered with Google Maps. This is not technically SEO in the sense that you don’t need to have a website to register and be found on these maps.

5. Geocentric Sub-domains †i.e. atlanta.yourdomain.com to isolate and segregate your Geo-SEO results. This may be used for businesses with multiple locations all seeking website visitors.

All of the rules and guidelines of SEO still apply to Geo-SEO. Onsite optimization and offsite optimization techniques remain the same. Content remains essential. The only difference really is the addition of egocentricity; from keywords to metadata to titles and descriptions and, of course, your target audience.

Are you looking to target specific geography? Are there any complicated issues to deal with? Just contact us for a free initial consultation.