Seo Tips For Blogs

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Fresh content is essential for successful SEO Strategies. This is because websites need to develop a following and ultimately it boils down to getting great websites to link to you. Links to your website are called Backlinks and those websites with the highest relevancy and reputation (high PR sites with a lot of indexed content) are the ones that you will find on page 1 of the search engines for relevant keyword searches.

There are many delivery systems for content. Blogs offer one of the best ways of delivering a regular stream of relevant content. Primarily deployed as a sub-domain e.g. blog.optimum7.com, blogs provide a daily platform to share content and develop a following. Obviously, your daily posts need to be relevant and targeted at what your readership is interested in. Blogs also tend to give the writer a bit of latitude to be a bit “edgy” and develop a distinctive style as opposed to regular articles and press releases which follow a more structured format.

As importantly, Blogs are a great platform for syndication efforts. RSS (Really Simple Syndication) should ...
... be a part of any blog so that readers can subscribe and receive notification of new posts as they occur. This stimulates visits and the opportunity for a great deal of positive interaction i.e. share the link with a friend, Tweet the post, Digg the post, Stumble the post … you get the picture. All of these generate publicity and attention to your content and draw visitors to your blog. All great blogs provide plenty of referrals to the main website and if you are providing goods and services only good things can happen from more visitors.

So, here is a short list of SEO Tips for Blogs:

1. Write every day. Length is up to you but make it good reading.
2. Use a good CMS (Content Management System).
3. Provide RSS and automated pinging
4. Encourage Commenting
5. Make it easy to submit (Tweet, Stumble, Digg, etc) to social bookmarking and social media sites.
6. Link to the main website domain
7. Tag and Categorize all of your content for the best indexing results
8. Make sure the blog is searchable to take advantage of the categorization capability.
9. Do basic on-site SEO things
* Make sure each Title is unique †no duplicates
* Make sure titles and descriptions include / represent well- researched keywords / phrases.
* Be mindful of your keyword density but don’t obsess over it. Write for people and the SEO issues will take care of themselves.

Blogs are great for Search Engine Optimization is you keep at it for the long term. Fresh content, well implemented, with solid syndication processes are the tickets to success in SEO blogging.

Have questions? Want to add a blog to your SEO strategy? Contact us. The first consultation is free!