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Is Seo Copywriting Really A Big Deal After All?

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By Author: Jog Kumar
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Who said that SEO copywriting really a big deal? It has no use at all. It is akin to the oxygen in the air which also has no use at all. Pardon me for pulling your leg, but the fact remains that you will require additional support in the form of oxygen cylinders in order to survive. It is the same with SEO in copywriting. You can keep on contacting one and all and tell them about your website, whereas the search engines will index your website as just another address on the web.

In order for your website to be properly indexed by the search engine and come up in the top in the search results for certain words and phrases, it needs to be thoroughly optimized using content that has an accurate balance of the correct words and phrases that people are likely to type in when searching for products that you are selling or promoting. It makes me sad to observe that many people do not use proper keywords while optimizing text for search engines. They uselessly waste resources by using both singular and plural terms of the same word in the content.

This might be useful if the word uses a different set of characters ...
... between the singular and the plural like as in woman and women. But for boy and boys, using boys is enough while SEO copywriting a text. If you do not believe in the values of SEO copywriting, just ponder over this example. Les us assume that you want to promote yourself. Would you write a copy without using your name in a number of times? This is the same as your products are concerned. Unless they are present in the text, they simply won't get indexed by the search engines.

This simple, but effective example, shows, the important role SEO plays in deciding the ranking of a website. There are many other factors too, but SEO is the most important one. In fact SEO can be considered as the foundation of a building whereas, the other types of promotional options like backlinks etc. can be considered at the stories of that building. Without the foundation the building will fall down and without SEO copywriting your website will be lost in cyberspace. If you thought that SEO is a new concept, you are mistaken. It has been around nearly since the origin of the web just the rules have changed.


The author is a dynamic web content writer and budding SEO. He has got experience in writing quality content for various websites and getting them optimized too. You can view his website for high quality content writing service and experience the best article writing service.

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