Do You Have Content Management System Baggage?

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Sometimes when Optimum7 takes on a new client, it could be a bittersweet experience. It’s great to have the opportunity to help a client grow, but what could stop that train dead in its tracks is when your new client has CMS baggage. I’m talking about content management baggage from prior website design.

Content Management Systems manage the web content on your site. In order for a website to be optimized, before any on site or off-site optimization can begin, picking an SEO-friendly Content Management System can make all the difference. When we have a client that is requesting a re-design and / or has an outdated CMS, we upgrade the site’s structure to a Search Engine Friendly CMS; this means that the website content throughout the site’s pages are easily understood, not only by us humans, but also by the search engines that have specific requirements of website content so that the pages are properly scanned and indexed.

An example of a great and easy to use content management system is WordPress. For lead generation and blog sites, we have been ...
... using WordPress for well over a year and have seen great results. The reason we chose WordPress was because of its “Thematic” theme basis. Google engineer, Matt Cutts has also mentioned that the new updated version for WordPress will be better equipped to fall in line with Google’s new faster indexing search engine, Google Caffeine.

Recently, the thematic theme developer, Ian Stewart was hired by Automattic, the creators of WordPress. We speculate Automattic will make a big push into theme development and that the thematic theme will be the foundation of all properly built themes in the future.

The best clients you could ask for have just enough knowledge about SEO to know when they need help; however those that are too scared to “give you the keys to drive,” can actually block the progress of SEO processes. After investing lots of money into a web developer to construct a site, it is understandable that a client is not thrilled to hear that their site is actually part of the problem. This is an, all too often example, of incorrectly thinking that website design and website promotion (SEO) are in separate worlds … the truth is quite the contrary.

SEO strategies continuously evolve because search engine ranking systems evolve mainly due to technological advances that provide added insight that improves ranking effectiveness and ultimately human satisfaction. SEO companies know what they are talking about when it comes to SEO-Friendly elements; Content Management Systems are a central consideration here. This is not to say web developers have no idea what their talking about, but if they don’t practice SEO daily and only adopt the first principals used back when people realized there was a science to the search engine algorithms, then they are no expert in SEO. Make sure the CMS system you choose will benefit your website and not just benefit the developer.