Effective Seo Tricks

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How to Think Like a Search Engine Spider

Tricks and SEO are not really terms that go together. SEO is not about tricks, despite what some Blackhat SEO operators may tell you. Rather, SEO is about a set of processes, both onsite and offsite, that work together to “convince” Google, Yahoo and Bing et al that your website should be ranked higher than the others for a particular keyword or phrase. Whether you call them tricks or processes or techniques, here are some effective SEO steps that actually make a difference:

* Page Title
There are various metatags at the very top of a web site’s source code, usually Title, Description and Keyword tags. Out of these, the title carries the most weight in the indexing of your website with search engines. When a search engine is looking to determine what a particular page is about, that’s what it’s going to look for (not to mention being the first thing that visitors will see when they look at your search engine listing). Stick a keyword or two in the title tag (but not so many ...
... that it looks like spam to a search engine). Place your company name at the end of the title and that particular page’s title with keywords in the beginning of the title.
* H1 Headers
Headers are what help users and search engines both know what the major points of that page are going to be. Put in an H1 tag, and further break down the copy with H2 and H3 tags. Not only will that break up the copy on the page, but it will also let search engines know what’s on the page and give priorities to the content that will help index the site properly.
* Alt Descriptions
Search engines love descriptive images. Putting alt descriptions on the images give relevant text that search engines can recognize when indexing the site. Remember that the more relevant text you have on the page, the better your chances are in search engine rankings.
* Titles for Links
The same principle that applies for images also applies here. Text that describes the link that you are about to click helps users and search engines both.
* Relevant