Seo Strategy: Building One Way Links

By Author: Warren Wooden
Total Articles: 4
Comment this article

One way links are integral to search engine optimization (SEO). They tell the search engines, Hey this website is interesting! Now that you know developing links is important, how do you go about doing it? There are several different ways to go about link building. No one link building scheme will get a blog or website listed high enough in the Google rankings to earn money. You must diversify and use many different approaches to obtain one way links.

Article Marketing

An effective article marketing campaign is one of the most powerful ways to obtain one way links. Writing articles for the explicit purpose of syndication will guarantee at least one quality backlink. This link will come from the article website itself, along with any other links obtained through syndication. It is wise to write a lot of quality articles in order to spread the word about your site. EzineArticles.com is highly regarded by Google and a good place to start.

Social Bookmarking

Social bookmarking has its ups and downs. You are able to post information about your site and potentially thousands of people ...
... will visit it. You will have to be very active on the social bookmarking circuit to get this kind of exposure though. If you are just joining to promote your work, then don't bother. These sites have filters that favor their heaviest users.

Forum Posting

By leaving link to your website or blog in a forum signature, you can gain oodles of traffic from the forum while boosting your page rank. If you make quality posts, people will become interested in what you have to say and follow your signature links. Spamming forums will only get you kicked off, so don't even try it.

Commenting on Blogs

Commenting on blogs is an approach that is similar to forum posting. You are leaving your opinion in response to a topic. These comments are reviewed for quality and a spammer's comments will be deleted promptly. This is a good approach to creating one way links if you have something worthwhile to say.

No follow and Do follow

Pay attention to whether or not the links on a site are no follow links. No follow links are links that Google ignores. Most blogs are no follow, but you can find some that are do follow. It is important to target the do follow sites because this will increase your page rank. However, don't ignore the no follow sites. If you don't have any links coming from no follow sites, Google may see this as black hat SEO and blacklist your site.

Directories

There are hundreds of directories on the web, and only a few are worth submitting to. Directories are losing their value in the eyes of Google and only a few will help you. The Yahoo Directory and the open directory project (DMOZ) are two of these. Get your website listed in one or both and your page rank will jump. You can submit your website to these directories for free, but don't expect a speedy review. It could take years, literally. It is safe to ignore the rest of the directories on the web. They won't do much for you.

No Cheating

You will see plenty of programs for sale that offer to build hundreds or thousands of links within a day for you. This is bad idea, and you will be penalized for participating. Google sees all, and they don't like cheaters.

By using these approaches to building one way links in conjunction with each other, you can be sure that your website will increase in traffic and page rank. Just know that it will take a lot of work before you can sit back and relax.