New Search Engine Follows Google's Lead, Adopts Advanced Javascript Technology

By Author: Geralyn dawson
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Search Engine SEOENG(R) recently announced that it is joining Google as only the second Search Engine to actively read and execute JavaScript. Seen as a major feat for any Search Engine, and an extraordinary development in the Search Engine Optimization World, SEOENG becomes the first SEO Analysis Engine to provide such capabilities. "We are thrilled to announce that our technical team has implemented and incorporated this industry changing technology into our Search Engine. Our users have been waiting for this feature for some time, and the incorporation of JavaScript recognition into SEOENG means that SEO Professionals will no longer be in the dark regarding how Search Engine's see their JavaScript code. This advancement truly sets us apart from other SEO Tools," says Maura Stouffer, SEOENG LLC. President of Marketing & Operations.

Recent developments in Search Engine algorithms, including the discontinuation of redistributed Link value to other Links without the rel="nofollow" attribute, has forced many SEO Companies to re-think their approach to Link Design and Architecture. In the past, the "nofollow" attribute ...
... was used to "sculpt" Link Flow(R), or Page Rank (Google's Webpage ranking indicator/algorithm). Recently, the SEO community has turned to JavaScript, which is a scripting language that is executed on a client's browser, enabling Links to be changed on the fly, and not detected by Search Engines. Earlier this year, Google officially announced that it had begun reading JavaScript, causing panic in the SEO world due to broad JavaScript use. "Old SEO tools and methods are dwindling rapidly, as Search Engine intelligence closes the gap between humans and computers," remarked Stouffer. "SEO/SEM Professionals have turned to more high-tech approaches, like SEOENG, to counteract this phenomenon".

With SEOENG's ability to read and parse JavaScript, Internet Marketers can now see what top Search Engines like Google are seeing. More importantly, users can visualize the actual Link Architecture -- which is often much different than the one without JavaScript. "On many Websites, we are seeing dramatic shifts in Link Architecture due to the incorporation of JavaScript into our Search Engine," said Stouffer. "Without JavaScript, you really aren't seeing the true picture. There is an incredible amount of information revealed by parsing the JavaScript on a Webpage." One example is called 'Cloaked Links'. Cloaked Links are Links which have been modified to appear different to Search Engines. Search Engines consider the use of Cloaked Links as a subversive technique, and are thought to penalize Webpages that have too many Cloaked Links. SEOENG reveals new Cloaked Link penalties on its Webpage Scorecard. In addition to Cloaked Links, JavaScript can also be used to add, edit, or delete content on a Webpage.

SEOENG now incorporates all of these detectable JavaScript changes into the final document, which it then parses and scores. Customers can choose whether or not to have SEOENG crawl a Website with JavaScript, by selecting this feature on the SEOENG Instant Quote screen. SEOENG is a personal Search Engine, fully controllable by its users. Users can adjust the Crawl Depth, set automatic crawls, or crawl on-demand. With natural Link building and Link Architecture becoming more and more important, SEOENG is confident that the SEO world will continue to turn towards more technical approaches like its Search Engine.

Try SEOENG and get your free Webpage Scoresheet by entering any URL into the Search Bar at http://search.seoeng.com.

SEOENG provides an interactive Web-based interface, allowing users to see a Website from a Search Engine's point of view. Uncover any Website's errors and penalties to improve ranking on top Search Engines. In addition to providing Link, Webpage, and Website-wide data, SEOENG offers many unique features for Search Engine Marketers. Professional features include a Private Label Interface, White Label reports, and Lead Tracking & Generation for SEO Businesses. For more information and a free 30 Day Trial, visit http://www.seoeng.com/oem-packages.htm