Link Building Methods

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Just as friends are important to your authority (influence) on Facebook, and followers are important to your authority on Twitter, Backlinks are important to your website’s authority within search engines. Backlinks are inbound links originating outside of your website to pages within your website. However, not all Backlinks are created equal; Google et al value Backlinks differently based on how they are achieved and the source of the link itself. You can buy your Backlinks. You can register your URL on thousands of Directory sites … this will create Backlinks but it will score few points with the search engines as they are not highly valued. The most highly valued Backlinks are driven by great content that is adopted or linked to by high value websites. High value websites include those websites that have high Google PageRank (PR).

If you even want other sites to link to your site, you will need to make sure that it contains unique, non-duplicate, relevant, insightful content. For instance, a publishing site seeks content that they feel their readers will want to read … ...
... they need to see content that hasn’t been written before and offers value. No one wants to purchase a bad product, and no business wants to promote bad content. Since many website owners do not have the time or the staff or even the ability to write content consistently, retaining the services of an SEO (Search Engine Optimization) copywriter or a team of SEO copywriters within a full service Internet Marketing Company is strongly recommended. Keyword research is the cornerstone of SEO and this drives the content effort specifically as it relates to topic selection in writing content. Simply, keyword research identifies and uncovers those keywords / phrases that are actually keyed in by searchers and SEO article writing is guided by the research … it’s just doing the market research for what the market desires and then providing exactly what they are looking for.

But writing the content, by itself, doesn’t generate a single Backlink. The content needs to be promoted through a well-coordinated syndication strategy. So, articles, press releases, blog posts and other forms of textual content needs to be submitted for review, acceptance and publication on high value sites. The content also needs to be optimized to tell the search engines the keyword(s) that are targeted in each article.

Sources of syndication include article sites, online publishers, press release sites, Social Media (Twitter, Facebook LinkedIn, etc), external blogs and social bookmarking sites (Digg, StumbleUpon, Delicious).

Creating non-textual content is important too. Videos / Podcasts of demonstrations, presentations and how-to processes are great for syndication through YouTube, iTunes and dozens of additional sites including Social Media. These are all great sources of backlinks. The submission of all non-textual content needs to be optimized with textual categories and keywords using anchor-text in order for the search engines to properly index and understand the relevance of the content.

Remember that getting relevant Backlinks from high PR / high authority websites are fundamental towards getting the most of your Backlink growth strategy. Getting links from Educational Web sites (.edu) and Government Sites (.gov) is powerful because of the authority quotient attributed to these sites. Again, it comes down to generating great content and submitting the content to the .edu site for acceptance and linking.

There is no “magic pill” for great backlinks. Quality backlinks need to be cultivated carefully, and take a great deal of effort, so avoid any SEO company that promises tons of backlinks, or offers incredibly low prices. Also avoid offers that are based solely on the number of Backlinks because there are many other issues that fall under SEO that are important towards achieving a successful, positive ROI website. Further, these offers never address Backlink quality which is critical.

Looking for great Backlink growth, significantly increased visibility and ROI? Your first step is a free consultation. Just contact us!