A Brief History Of Die-hard Denim

By Author: Barton Loi
Total Articles: 67
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Rugged cowboys, Elvis Presley''s 1950''s turn-ups, the ever timeless Levi''s 501''s- blue denim jeans are more than just a mainstay of men''s fashion over the last century, they''re an iconic style item. Indeed, polls show that nowadays guys are far more likely to have a pair of jeans in their wardrobe than a suit!

Yet, whilst they may be the staple of any man''s closet, this doesn''t mean that jeans don''t vary greatly in terms of style and fit. Denim has changed a lot since the first Levi''s two-horse brand worn by cowboys in the USA.

Skinny, straight, worn for leisure or with a suit jacket, so many styles mean it can be difficult to know how to wear the jeans. Here is a short history of the world''s most-loved clothing item as a guide to help you.

Jeans first made centre stage during the 1950''s with the birth of the modern day movie stars. Films such as Rebel Without a Cause that starred James Dean captured the hearts and minds of a million rebellious teenagers around the world, and what was formally work clothes now became leisure wear.

The Rock n Roll decades of the 60''s and 70''s saw jeans ...
... worn universally for the first time, as inspired by bands and artists they became the must have item at every concert. They even became part of the social movement, with hippies writing anti-war statements in biro and personalizing their jeans with flowers, embroidery and other decoration.

In the 1980''s designer jeans became big business with top fashionistas putting out their own unique takes on denim for the first time at high-fashion prices. The styles of the time became iconic on stars like Madonna and in films like the Breakfast Club and Ghost, although some thankfully only for a short while!

After the catwalk cult of the 1980''s, the 1990''s saw perhaps the first ''rebellion'' against jeans themselves as kids went against their denim-wearing parents in search of different styles. Sportswear, combats and khakis became very popular with young people, and denim that was worn was in different styles and finishes.

Denim hasn''t had its day yet though, and the last generation has seen more new styles than ever to choose from as inspired by popular culture, designers continually think of new and inventive ways to ''pimp'' the classic cut. The latest trend is celebrities turning fashion designer themselves and bringing out their own jeans collections, meaning that the average person can now feel that little bit like a star if they are willing to pay the right price! Barton Loi loves fashion and follows New Look closely and always writes about new products such as mens jeans.