Seo Friendly Shopping Carts

By Author: autor
Total Articles: 4328
Comment this article

Just as with websites in general, online shopping carts are of little value if they aren’t SEO or Search Engine Friendly. If you can’t be found online or your products can’t be found online, your store is just in your imagination.

Optimum7 has a lot of experience with E-Commerce / Shopping Cart Software and we have also seen the absolute heartbreak when we have to tell potential new clients, many of which have already paid for an expensive shopping cart / website, to have to learn that what they paid for has poor elements or decidedly negative elements when it comes to SEO.
This is just another example of businesses’ failure to understand at the outset that web design of any kind must be done from the beginning with the integration of SEO Friendly elements. In essence this means that you should not seek a web designer; you should not seek an SEO company … you must seek a full service Internet Marketing Company to achieve a well-planned, coordinated and fully comprehensive execution plan.

With rare exception, we have used Volusion as our shopping cart software of choice. It has all of the elements needed to make the cart SEO friendly on Google et al and also has all of the design elements to make the shopping experience a successful online shopping experience for buyer and seller.

Shopping Carts provide a golden opportunity for SEO. It is a treasure trove of keywords that are highly targeted with highly targeted descriptions. The more products you have, the better it is for onsite SEO factors with the right software. Combined with a site map and a reliable data feed to keep the product listings and inventory fresh and up-to-date, you have a built-in SEO powerhouse, at least from an on-page SEO perspective.

Obviously, the lack of these elements such as the ability to establish products / pages with unique titles, unique descriptions, and unique metadata retards SEO efforts; since all of these factors are fundamental to SEO, the importance of SEO-friendly shopping carts couldn’t be clearer.

Remember, that even great shopping cart SEO elements don’t complete the job of generating traffic. This just sets the foundation as with any on-page / on-site SEO strategy. Backlink Growth is critical and this starts with generating great new, non-duplicate content combined with a well-coordinated syndication strategy to get respected websites to link to you.

SEO isn’t just about traffic either; it is ultimately about conversions. So, after you are visible and driving traffic to your product pages for purchase … MAKE IT EASY FOR PEOPLE TO PURCHASE. So your shopping cart software must have those elements to accomplish this:

* Easy Navigation
* Clear Categories
* Searchable within the cart
* Upselling (related products)
* Secure Checkout
* One-Page Checkout
* Flexible Payment Options
* High Res, Multiple viewing of products
* Live Shipping / Calculation
* Email Confirmation
* Easy Import / Export Functionality
* Hundreds more factors

SEO Friendly Shopping Carts are truly a thing of beauty once you bring all of the elements together. Promotion, backlinks, great content will lead highly targeted buyers to your site with a great customer experience waiting for them.

Is this the kind of result you are looking for? Contact us for a free initial consultation.