Google Seo Ranking Factors

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Google has a definite list of do’s and don’ts when it comes to Search Engine Optimization. No one can be entirely certain what the exact rules are, but experts have spent years learning what works and what doesn’t. Here is some of the items SEO experts list as contributing page rank factors:

Most important keyword(s) in the URL. Having the keyword in the URL still works. Keywords in the title tag. The keyword should be close to the beginning of the title tag, with 10 to 60 characters, and no strange special characters. Your home page should have the most important keyword(s) in the Title and the associated descriptions.

Keywords in the keyword metatags. Google has out ruled this recently so meta keywords do not play any role in ranking with Google.

Keywords in the description metatags. It should be no more than 200 characters; more importantly than the length is the relevance of the keyword to the content, the title, etc.

Keyword prominence in text. Don’t be afraid to use the keywords or keyphrases as headers, in bold or large font ...
... or up towards the top of the article on the page.

Internal links on your webpage should include keywords. Try to shoot for no more than three hyphens.

Make sure that all internal links are valid.

Tree-like structure to the website. Try to structure things so that any page can be reached with two clicks, and never more than four. This isn’t just important to user-friendly navigation of the site; it can also have an effect on your ranking.

File size. Reportedly this is also an influence on Google’s SEO rankings. Try not to have any pages that are more than 100k in size; a bunch of 40k pages is much more desirable (even though sometimes graphic-heavy content will have to be more than 100k in size).

Page-Load Time †this is now considered by Google as an indication of user-experience and is now taking this into account as a factor in page strength and ultimately SEO.

Site / Page Interaction †Google is increasingly looking at the stats such as bounce rate, exit rate, time on page and number of pages visited to assess user interaction as “human input” factored into rankings. Anything that Google thinks is important, by default, becomes important to SEO Professionals.

There are hundreds more very detailed and important “on-page” factors for SEO.

More importantly, off-page optimization, specifically those processes that generate high quality Backlinks needs to be the number one focus of any serious, long term SEO strategy. Backlinks are one way links that originate from outside of your website with a link pointing directly into your website. Google sees such a link as a “vote” in favor of your site. Not all backlinks are created equal however. Google assesses this by measuring the “authority level” or Google PageRank of the website linking to you. Clearly then, the best backlinks are those that come from sites with high Google PageRank with highly relevant content on both ends of the link. For this reason, CONTENT is the fuel of great Backlinks and ultimately great SEO. Getting the best websites to link to you means generating and publishing great content. In addition to generating great content, you must have a well-coordinated system or process of promoting or syndicating your content widely throughout the internet. Quality and quantity of backlinks that are naturally occurring and highly relevant are the tickets to success.

Think of on-page elements as essential but only the foundation of great SEO. Off-page optimization is ultimately the difference-maker that Google uses to rank web pages and how you can actually get 1st page rankings.

Are you looking for page 1 Google SEO results and better conversions? Contact us for an initial consultation. It’s free!