Google To Assist Sme Growth

By Author: Aniket
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Search Engine Giant Google will be offering free advertising coupons to SMEes across India which will help small businesses set up online advertising/campaigns with a budget of just Rs.200 per day.

SMEs, today are a major force to be reckon with, in India, and one of the most crucial component that SMEs should consistently focus upon is innovation. They can launch advertising campaigns that could grab the eyeballs of the customers and thereby accelerate sales. Now Google is all set to facilitate this process by offering free advertising coupons to SMEs across India.

The advertising coupons, which cost Rs, 2,500 can be availed by small and mid-sized online companies, for free. However, to avail this benefit they need to get themselves registered with the Adwords platform for Google. Google has also launched a new service named JumpStart to support SMEs. The service will offer free expert support to small entities and assist them build online advertising campaigns.

According to leading industry analysts, ...
... Google is offering a great opportunity to SMEs. Online companies generally show disinterest in technological progression, however small players now have a golden chance to get on to the technological bandwagon and prove the naysayer wrong.

Economical platform

The Ad Words programme provided by Google will effectively serve the small time marketers as it is going to benefit SMEs immensely, as most of them function with limited resources. According to a Google India Official the service will enable SMEs to launch advertising campaign for just Rs.200 per day. Therefore, SMEs no more have to cough up undesirable money for advertisement purposes.

According to a small time retailer, having a good service or product is not just sufficient to generate enough sales, advertising and marketing aspects are equally important. The free advertising coupons offered by Google will help SMEs tie-up all the loose-ends.