Enhanced Customer Data Results In Better Results From Pitt Ohio

By Author: Ricardo Lumbardo
Total Articles: 1131
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Pitt Ohio is based out of Pittsburg and specializes in transportation services. It undertakes LTL shipments through states in the Great Lakes as well as Mid-Atlantic. The service area of the company comprises 21 terminals and Pitt Ohio is instrumental in making over 9500 deliveries everyday to over 14000 different locations.

Challenge Posed

On an average, Pitt Ohio processes new invoices amounting in the range between 9000 and 11000. Every invoice gets entered in manual mode and this process has always laid more emphasis on the speed of data entry as opposed to the quality of the data. From operational perspectives, this makes sense as it raises efficiency. However, this accelerated data entry also caused duplicate content within the database. Even multiple variations in address or customer name information resulted in new records for the company, which meant that one entity would typically be denoted by a dozen records within the database. This caused inefficiencies within the Pitt Ohio customer database.

Improper Information Management

With so many duplicate entries within the Pitt Ohio customer ...
... database, it was very difficult to manage customer information optimally. Since the transportation industry tends to lay high emphasis on quick turnaround times, there was a tangible requirement to allocate value-add resources in order to maintain such customer records. Thus, efficiency across the organization in Pitt Ohio was certainly compromised.

The Solution

Pitt Ohio soon realized its shortcomings and partnered with another organization to perform integration of customer data. The user-friendly and highly intuitive interface in this new platform helped the Pitt Ohio business users or those employees who needed to ensure information integrity. It also set employee accountability in place and helped the staff assume responsibility to optimally manage the customer information. Through this revolutionary solution, Pitt Ohio was able to not only identify but address data with issues as well as merge and verify customer records. The users were easily able to build workflows on data improvement with the inbuilt flow building mechanism.

The Advantages

With this new data integration Pitt Ohio could reconcile the various customer records, check for duplicates as well as curtail multiple instances of address or name information into one master record.

The company Pitt Ohio initially targeted a schedule of nine months within, which the goals would be implemented. The presence of an intuitive interface as well as flexibility, the learning time and deployment were much faster. Thus, instead of nine months, the project was completed in five months. Thus, Pitt Ohio was soon able to transform the enhanced database into a strategic competitive advantage. Through the refinement of customer address information, Pitt Ohio could offer its customers more efficiency as far as shipping time turnarounds were concerned. It also offered advanced logistics compared to its other competitors.

Our logistics company http://www.globalforwarding.com/ is based out of New Jersey, Manalapan and we help carriers and shippers by offering superior technology better than even Pitt Ohio, supply chain as well as warehousing solutions to simplify shipping.