At Risk The U.s. Market For Porsche

By Author: Luciano Barile
Total Articles: 62
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This is a very hard and difficult years for the automobile industry, no exclusive brands, because the car is rapidly changing under the imperative of defending the kind that requires the development of new, cleaner technologies. At this moment the attention is focused on the Japanese Toyota has become a victim of its success, of having grown too quickly and lost sight of its development. Ever the difficulties of a car manufacturer such as those that Toyota is going through at this time came about for a competitor such as Volkswagen, which makes no secret of his determination to overthrow the Japanese and to remove the primacy of the near future World's largest automotive group. The present moment is obviously very favorable for a decisive step toward This ambitious goal, though, Volkswagen will have to be careful to not make the mistake of underestimating the resilience of the Toyota. Mainly because the car manufacturer Toyota is the most advanced in the development of hybrid drive, unlike the German car industry, including Volkswagen, which in the past decade, convinced of the superiority of diesel, always trying to keep a ...
... smile of pity in comparisons of hybrid technology from Toyota.
Meanwhile in Monaco, Stuttgart and Wolfsburg are also, however, is understood to have made a mistake, because the large and powerful German cars without the hybrid technology will never match the strictest anti CO2 in the future, Europe and especially in the United States.
We are now also ten years, which are not few, and these days in Stuttgart, Porsche's managers have realized the seriousness of the error first. What happened was that the Porsche has just managed to reach a compromise in America until 2015 for its cars, which far exceed the new limits of consumption of fuel provided by U.S. law.
It was estimated that since 2016 - unless the law that takes effect in May is not amended, it is something very difficult - the Porsche sports cars to circulate in the U.S. will have to pay a penalty of $ 37,500 per car. A sum clearly the home of Stuttgart Porsche will not pay. For not having problems with the American authorities, the average consumption of the entire fleet of cars Porsche is expected to fall to 41.4 miles per gallon, which corresponds to a consumption of 5.7 liters per 100 kilometers, which is roughly consumption of a Volkswagen Golf. Consumption from which the powerful cars in Stuttgart-Zuffenhausen are dramatically away, so that to achieve a similar average, the Porsche sports car should be able to reduce consumption by ten percent each year until 2016, a technically impossible . In the U.S. car manufacturers including BMW and Daimler pay their penalty, which is approximately $ 200 million so far, according to some estimates.
A sum will increase dramatically with the new limits of consumption, which Daimler, BMW and Porsche, which is now a brand of the Volkswagen group, decided to proceed in concerted action in attempting to change American law before it comes into force.
Surely even this problem is behind the decision of Chancellor Angela Merkel to make a journey soon in the U.S., a chance to try to improve a relationship between the two countries which is not exactly the best, since joining U.S. President Obama.
The Porsche - and the same thing applies for Daimler and BMW - has no other option but to accelerate the production of hybrid models, starting with the Cayenne, which should reach the market from next May.
For Porsche sports adds yet another serious difficulty, namely the relationship between consumption required by U.S. law and VAT, ie the distance between the front and rear wheels. The longer the pitch, the more the car can consume according to American law, and vice versa.
For a Porsche sports car that has a step more or less short as that of a Fiat Panda such a law is to be forced to give up its most important market, which has sold 20,000 of a total of 75,000 cars produced in 2009.
For the German car manufacturers, legislation that establishes a link between consumption and pace of the car clearly has a political tinge, and nothing better could happen if the topic was addressed at four eyes from Merkel and Obama.
Chancellor Merkel has always shown very sensitive to interest the German car industry. Even in regard to demands of Brussels has not hesitated to defend the absence of a general speed limit on German motorways, claiming that the motorway traffic in Germany works better than in Switzerland or Austria.
Luciano Barile