Custom Seo Web Development

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We believe that the phrase “Custom SEO Web Development” is redundant … all SEO Friendly Web Development is Custom. No two companies, their websites, their industries, their target markets are ever exactly the same.

Ultimately, SEO is about 2 things; (1) Increasing Organic Traffic and (2) Increasing Conversions from the increased traffic. Clearly, no matter how much you love how your website looks or how much you think it sucks; if you aren’t on the top 3 pages of Google, Bing and Yahoo, you aren’t being found by anyone anyway.

So, Job 1 for SEO is Traffic. Traffic comes from visibility and visibility comes from ranking for relevant keywords on the top 3 pages of the major search engines, particularly Google. To set the foundation for visibility and traffic you must be sure to customize your site so that it can take maximum advantage of SEO processes and techniques. The following reviews those Custom Web Components essential for SEO:

1. Search-Engine Friendly Pages †HTML; no Flash.
2. Unique Page Titles ...
... for every page †must be targeted on the most relevant keywords (requires keyword research).
3. Unique Meta Descriptions
4. Installation of Search Engine Friendly CMS (Content Management System) to form the basis for consistently adding and indexing new content.
5. E-Commerce †critical selection of SEO Friendly E-Commerce software; this means SEO-friendly shopping cart structure that includes database functionality for unique product names, unique descriptions; all of which easily read by the search engines by conforming to search engine guidelines.
6. Blog †Content Management System Selection for easy indexation by the search engines; any such system must be text-readable, include ample room for Titles, Descriptions, Tags, Social Media compatibility, RSS functionality, commenting-friendly.
7. Dynamic Site Map †automatically submits new sitemap to Google every time new content is added to the site.

There is much more but these will keep you busy. Once completed, you have formed the foundation for good SEO results. However, all of the above, though essential, won’t generate a single Backlink and it is the quality and quantity of your Backlinks that will ultimately determine your SEO fate. Backlinks are the main focus of Offsite Optimization. We cover this throughout the Optimum7 site and we encourage you to read those relevant articles.

Job #2 for SEO is Conversion. To understand Conversion Optimization is to understand that no matter who is doing it, they will be wrong on day 1. Yes, it’s a harsh judgment but it’s essentially true. No one can know on day 1 what will work and what won’t work as every business, site et al is different. There are hundreds of potential variables that have clearly been shown to affect website behavior and interaction in both positive and negative ways.

Ultimately conversion optimization really depends on (1) Analytical Tools and usage and (2) the ability to respond to the data to make the necessary changes. This is a never ending process of tweak and measure and so on to continually optimize the interaction and ultimately the conversions from the site.

The elements involved in Conversion Optimization are countless. They can range from an introductory video to gain and hold immediate attention to the color and text of a “Buy Now” button to general style, navigation factors, clarity, number of clicks, one-page checkout, number of questions on a form, and only about several thousand more. I believe you get the picture.

Remember, you can’t optimize for conversions if you have no visitors because you will have no stats to make informed decisions. That is why Traffic and Visibility is Job #1.

So, your web development efforts must always be based in forming the foundations for and maintaining the principals of SEO.

Make sure your Web Developer or SEO Consultant or Internet Marketing Company takes the time to understand your business and objectives.

Contact us for your all-important initial consultation … you have no obligation.