Backlink Quality Vs. Quantity

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You need not go further … you need Quality AND you need Quantity when it comes to Backlinks.

Backlinks are links that originate outside of your website but point directly to your website. Backlinks can be purchased. Backlinks can be just signed-up for by filling in a form on several thousand different directory sites. However, the Backlinks that are the most valuable, the Backlinks that really make a difference in SEO results are Backlinks that are neither easy to get nor are simply purchased; they are earned, almost always through the recognition received by producing great content. Sites will not link to you unless you are providing something unique, something of value in the form of new content. Good Content can come in many forms i.e. articles, press releases, blog posts, videos, images, cartoons et al. The content must be unique, non-duplicate content.

It is also not enough to just add this great content to your website. The content needs to be promoted, generally through syndication efforts. Sources of syndication are almost countless but include online publishers, press release sites, ...
... social bookmarking, social media sites and much more. The quality of your backlinks is mainly determined by the quality or the authority quotient of the website that is linking to you … one of the main measures of authority of a website is Google PageRank. The higher the page rank, the higher the quality of the Backlink.

However, never forget that you are in competition with the best because those on page 1 are by default, the best; and they didn’t get there by accident. More than likely they have their share of Backlinks. Further, Google PageRank follows an 10 point system from 0 to 10. And relatively speaking, there are very few websites above PageRank 6. So obviously getting Backlinks from these high quality sites are great and great content are your tickets into those sites. But it also helps you to be widely linked to and that includes sites that have PageRank that maybe equal to or even less than yours. These links, while not as much value as the high PR sites, still have value … and there are many more of them. So you need to pay attention to these Backlink sources as well.

In essence, Quality and Quantity Backlinks actually go together. But you can only get both by consistently producing and syndicating great content. Remember, there are no shortcuts and please run away from anyone who tells you otherwise; fast backlinks and fast rankings are never lasting and are just myths and worse.

Are you ready to move your SEO to a new gear? Confused about PageRank? Just need help getting great Backlinks? Just Contact us for a no-obligation initial consultation.