Sell Software Online And Use Smart Features Developed For You By Paypro Global

By Author: Nataliya Begidzhanova
Total Articles: 11
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How to increase online sales? It is a common question from software developers. One of the most important things you should consider as a software developer who is optimizing the ecommerce system you use to sell software online.

Keep in mind that some features of the ecommerce platform even if you are not using them and think they are not necessary can be a great way to accomplish significant increase. Cross-sells is one of the secrets you should not forget about. At PayPro http://www.payproglobal.com/, we always try to change the usual things and make them more beneficial for our clients. That's why we have developed and implemented cross-sell pop-ups.

Why do some software vendors prefer not to use cross-sells?

Here is the usual situation. When a customer purchases your product, he is focused on the money he can spend on the product and the product he needs. The customer gets to the order page where he can be presented a cross-sell product. But cross-sells increase the cart value and this might chase the customer away to look for a better ...
... offer.

So how can the cart value be increased without damaging the conversion rate by chasing customers away? We have found a simple answer! We need to offer to add more products for low price AFTER the order is submitted. That's why we created the cross-sell pop-ups in the PayPro platform http://www.payproglobal.com/.

This is how it works:

1. Your customer chooses a product in the store.

2. Gets to the order page where he is offered very low priced cross-sells or nothing at all.

3. Customer fills in the order form and submits an order.

4. Then he gets a pop-up offering him "Get product X for 50% off just now".

At the last stage your customer has two options:

Yes button - will automatically add the product and charge the customer

No button- won't add the product and charge the customer for the original order.

In both options you eliminated the risk of chasing the customer away, and increased your cross-sell percentage. This is a small secret that will help you sell software online with more success.

There is no magic in ecommerce. It's all about the optimization of your account, increasing the conversion and cart value with small things developed at PayPro http://www.payproglobal.com/ for you.