Attitude - The Marketer's Most Important Trait

By Author: Lynn Harris
Total Articles: 1
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Attitude is a key part of each of us. A central part of
our make-up, who we are as individuals. It is also a major
factor whether you succeed at what you do or fail. Your
attitude about life can give you many different outcomes to
a situation, the choice is up to you.

For an example, let's say you just woke up on your day off
with plans of doing something outside, to find an unexpected
downpour of rain. You can look at the situation in different
ways, each will have a different outcome. The choice is up
to you.

Scenario one - You are instantly disappointed, fly off
cursing thinking "my plans are ruined!" You slump into a state
of depression and anger that your entire day is shot. And now
everything you do and everywhere you go is affected by this
course of action. Your cat rubs on your leg and you kick it
off breaking the new lamp you just bought. Your dog comes up
licking your hand, you slap at it and he runs under the table,
knocking over the table and dumping your breakfast in the floor.

Scenario ...
... two - You wake up glad to be alive and above ground.
You notice that the wind is blowing and it is raining like
cats and dogs. You realize that the days plans are completely
wiped out. You shrug your shoulders as you prepare to fix
breakfast. Thinking, "It will be a good day to spend inside
and catch up on things in here, spend time with my loving
pets." You get things done inside you had put off for months
and enjoyed it.

My examples my be a little extreme, but you get the point.
It is human nature to "react", the emotional side of us.
We can change our outcomes a lot of times if we only start
thinking, instead of reacting. Think, "Is this the best
reaction to this situation?" If not, try and figure out how
you are going to approach it another way.

Be willing to do what it takes. If you fail at something,
try another approach. Don't give up when you are faced with a
downturn. Work on ways to turn it up. Be willing to help your
referrals. Make yourself available as a mentor and friend.

When we take the proper attitude, success itself may even have
a different definition. It may be more about being satisfied
with our efforts and the way we treat others than the amount
on the checks we get.

Just what is success for you?

About the Author Lynn Harris began online marketing in 1998 after wading
through the hype for a year. He is now editor/webmaster
of HotBizTips.com. A site and newsletter aimed at helping
the new to intermediate online marketer.
http://HoBizTips.com
© 2005 Lynn Harris