Online Shopping - Uk Leads The Race In Europe

By Author: Daniel Crow
Total Articles: 407
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Online Shopping is rapidly gaining ground UK. Despite the economic turmoil, UK consumers are finding it convenient to shop online. Various studies and researches conducted in Europe reveal increasing number of online shoppers in UK as compared to their European and UK counterparts. Today, UK boasts of more than 25 million online shoppers while this figure could easily increase by 10 million shoppers or more within the next 5 years.
Online shopping trends show people shopping for groceries, CDs, DVDs, movie-tickets and has even elevated to shopping for family apparel, furniture, electronic items, TV boxes, broadband bundles, leisure travel packages, fragrances when analyzing the most popular items bought online.
These online preferences further culminate into online sellers and retailers offering most attractive bargains and offers on leisure travel packages, hotel accommodation and travel tickets. Similarly you will find large number of attractive deals on books and groceries
Maximum online shopping activity was done during the last three months of the year 2009. According to British Population Survey, major ...
... online shoppers were adults. Comparing year 2008 figures of adult shoppers which stood at 45.4% in 2009 it increased to 48.7%. Meanwhile groceries shopped online increased from 12.4% to 13.6%. On the overall, accessing the Internet for locating information and services online showed a 2% increase as compared to the year 2008. Recent studies conducted by Center of Retail research put forth UK online sales figure at $61 billion against $205 billion of entire Europe
The recession factor has most certainly helped in boosting online sales as people prefer to save on transportation costs while they are already Internet savvy. If they were pretty sure about the goods and services along their quality they wished to purchase, online buying was the most affordable and convenient alternative available to them.
Keeping in mind these trends, online retailers are becoming more and more Internet savvy and acquainting themselves in search engine techniques and methods. Aspiring for increased online sales and staying ahead in this races, more and more online shopping website are becoming user friendly and do their level best to be in on the first page of the search result page. Meanwhile the websites undergo regular changes in their look and feel, display of new products and popular purchases and highlighting special offers as frequently as possible.
In an initiative to make online shopping still more acceptable and popular, most of the online retailers are creating profiles on social book marking sites and getting their online reputation managed professionally.
On the overall, UK online shopping base is set to expand tremendously at faster pace than other European countries brings forth a new surge of excitement and enthusiasm amongst UK online retailers and ecommerce websites