Twitter And Inbound Links

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Inbound links, or Backlinks, hold a lot of weight in search engine algorithm because these links show spiders that a website holds valuable information that is useful to other websites. For this reason, seasoned marketers are always on the lookout for creative ways to get inbound links. One of the current methods that have proven to be a stable source of these links for internet marketing is Twitter.

Inbound links are websites, other than your own, that point to your site. The best way to get one of these links is to submit great content that others will want to share on their own site. Links can also be obtained by speaking with the owner of a high ranking site, and requesting that they place a link to you on their page. It is generally considered better to build an inbound link list rather than to purchase one.

When developing an inbound link list, many people overlook Twitter for a simple reason: Twitter isn’t designed to provide backlinks. In fact, on the surface, it would see only possible to obtain one inbound link from Twitter †the one listed in your profile. That being said, ...
... it is possible to utilize Twitter to increase your links. In fact, since Twitter is generally considered to be the third largest social media site, and has over six million users, it is advisable to utilize it in any marketing strategy, as a way of expanding your broadcast potential.

Keep in mind that Twitter is essentially a microblogging site, in which users send “Tweets” of 140 characters or less to their followers. In essence, it is a complex blending of an instant message environment and a chat room. Properly utilized, it has almost unlimited potential for providing backlinks.

It is crucial that you take the time to set up a large following. Utilize categories and groups to start your following. Continue to grow it by tweeting frequently, and providing relevant information. Over time, it is possible to develop a large group of followers. Remember, you want quality followers †it is better to have 100 followers with a genuine interest in your product or service than 1000 random followers who may not be.

Once you have developed a following, it is time to begin to constructively tweet to attract attention †it is this attention that will garner your site the inbound links you are searching for.

1. Tweet recent blog posts.
2. Tweet sales and specials
3. Tweet blog post comments
4. Tweet press release information
5. Tweet older posts to revitalize interest
6. Tweet in response †to every tweet directed to you
7. Retweet good content (Tweets) you receive from those you follow
8. Thank those that Retweet your tweets through Direct Messages.

Tweets have to be short (less then 140 characters) but they must also be clear, concise and exciting. Remember that every word (actually every character) counts in a tweet so carefully consider each post. URL shortening services can help you with fitting links into your tweets. What you are really tapping into is the viral effect social media sites can have on a marketing plan.

Twitter may not seem like the best place to generate inbound links, but properly utilized, it can be very effective. Remember, like an optimization plan, tweeting will take time and effort in order to be effective.

Contact us today for a free consultation on how Twitter can be effectively used to promote your particular site.