Differences In Seo Strategies For Google, Yahoo, And Bing

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Anyone who has a website knows that search engines are the boss. If they’re not happy with the content of your site, then no one is because it will never be found by anyone else. Understanding what they ‘like’ and avoiding the things they don’t is the best way to get results. Historically, Google has been the powerhouse †garnering the overwhelming majority of searchers. The reason for this is straight forward; real people love Google because the results are fast and relevant. With the recent release of Microsoft’s Bing and their partnership with Yahoo, there is more hope for more formidable competition. There are a growing niche of Bing lovers now preferring this search engine based on some of its unique display and access functionalities. Still, it is still a relatively small player, albeit moving in the right direction. BUT †how do you optimize a website to achieve first page results on all three of these major engines.

It is interesting to note that this recent development may cause webmasters to return to a strategy ...
... popular in the 90’s †creating multiple sites, each optimized for a particular search engine. This isn’t that far-fetched an idea. In fact, many sites have created mirror sites for mobile use. Aside from the mobile consideration, Optimum7 is definitely not in the camp of having multiple sites for multiple search engines.

That being said, understanding the differences between the three major search engines is the first step towards developing a plan that will allow you to get the best ROI on your websites. The truth is, while the differences are small, they have an impact on how a site is optimized.

No one can say for sure exactly what the differences are between the 3 major search engines. Some feel that they handle keywords differently. Keywords, or search terms, are simply the words or phrases that surfers use to find you. Some feel that Google places a lot of weight on keywords contained in URL’s in comparison to both Bing and Yahoo. Bing places more weight on keyword rich content. Yahoo tends to fall somewhere in the middle.

All three sites pay heavy attention to Backlinks leading to a site. While all three search engines weigh Backlinks differently, experts agree they are a large part of each formula, so internal linking should be a big focus when optimizing for all three sites. Even here, there are differences, though. Google is known for determining the relevance of an inbound link by using the linking page rank to determine how much weight it will carry. Further, the age of the Backlink seems to carry more prominence now. Bing and Yahoo do not place as much emphasis on where each link comes from.

Google does have the lion share of surfers. Their formula has evolved over the years and it is interesting to look at how it has changed. There is some speculation that both Bing and Yahoo will slowly evolve as well, until their formulas are closer to the one utilized by Google.

The most important thing is this: CONTENT. Backlinks come from well written, well optimized, well implemented and well syndicated content. This is at the heart of all internet marketing and SEO is at the center of it. Without content, the search engines would have to rely only on onsite optimization techniques; these factors such as titles, metadata, and sitemaps are just not enough for the search engines to distinguish one site from another in terms of individual keyword relevance. Many keywords have many millions of competing pages. It is the quality of the content and the quality of the backlinks that make the difference.

In brief, don’t concern yourself with the differences in the search engines; it’s a waste of time because the similarities and the associated strategies are so much more important. Quality Keyword Research combined with content that directly correlates with the keyword research is the fuel for attacking SEO for any search engine, large or small.

To speak to experts skilled in fine-tuning SEO strategies for different search engines, email or call us for a no-obligation consultation.