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Advantages Of Digital Marketing
The quirky fun filled world of advertising has gone through tremendous transition in past couple of decades; mainly due to inception and evolution of Internet and social media platforms powered by it. Millions of people consume billions of articles, blogs, pictures and videos on daily basis. Advertisers are no longer dependent of highly fragmented and costly mass media like television, radio, print, outdoor etc to reach out to their target customers. Mass media has ruled the roost since the advent of advertising and it also lead to the global rise of humongous media industry with turnover running into billions of dollars.
Internet entered into the fray in 90s and Yahoo, Google, MSN etc were the first few to hop on the bandwagon of digital advertising and since then there has been no turning back for the medium.
Today digital advertising is multi-faceted and delivers personalised content on the go to millions of people around the world through their smartphones. Evonix is a digital marketing and development company in Pune which provides multitude of services like social media marketing, website development, SEO services, digital marketing and mobile app development in India. Evonix has been at the forefront in providing complete array of digital marketing services to its clients all over India.
Smartphone penetration in past few years has opened up completely new set of paradigms for marketers. Instead of releasing series of big advertisements in print or running a month long tv ad campaign, now they prefer running smart campaigns which are powered by social media platforms like Facebook, Instagram, twitter, YouTube etc and also harness the power of mobile phone applications. Most of these platforms contain demographic information about the people while applications provide insights on taste and preferences of the customers. Armed with this information, marketers create personalised campaigns which precisely deliver the content or offerings as per the liking or preference of the target customers. It’s also a common practice for all the websites to track cookies of the browsers used by people on their devices and this data is used smartly by mobile apps to push notifications with customised content. Similarly social media networks also use the browsing history to display banner ads related to the preference or interest of the individual.
Evonix is one of the leading social media marketing companies in Pune which empowers it’s clients by helping them leverage the power of social media and mobile phones. They possess a highly creative technology driven team which has created websites and mobile applications for the clientele spread across multiple industries in the country. Evonix also has a dedicated team on-board for Social Media advertising too. This team specialises in understanding the client brief; planning, budgeting and creating social media campaigns; and executing these campaigns in real time. The biggest advantage of digital marketing is that campaigns can be tracked in real time, can be optimised better for optimal utilisation of budgets and maximise the campaign performance. Social media platforms like Facebook or google provide tools and analytics which help the campaign managers in creating clutter breaking campaigns while ensuring that communication is delivered to right audience.
URL - http://www.evonix.co
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